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Types of Propaganda Bandwagon : Most people have this or are doing this so you should too!  Loaded words: Using words that have strong emotions: examples:

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Presentation on theme: "Types of Propaganda Bandwagon : Most people have this or are doing this so you should too!  Loaded words: Using words that have strong emotions: examples:"— Presentation transcript:

1 Types of Propaganda Bandwagon : Most people have this or are doing this so you should too!  Loaded words: Using words that have strong emotions: examples: peace, war, patriotism, freedom, hope…  Testimonials: Using an expert or celebrity to sell or support the cause. Name calling: The use of negative or derogatory language. Connecting a person or thing to something considered sinister, threatening, or in opposition to social norms.  Plain folk: Using ordinary people, or trying to sound ordinary to persuade you to support an idea or cause.

2 Glittering generalities: Employing vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. Think fast food phrases Transfer: A technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Think rock climber and a Marine Card stacking: Uses facts and figures to show one side as positive and the other side as negative. The message shows only positive information about the person, product, or idea being promoted, and it shows only damaging information about the opposition or competition. Fear: The warning that something horrible will happen to a particular group or person if they do not follow a specific course of action.

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7 https://filstoria.hypotheses.org/tag/propaganda-politica

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10 Source: Strahov-Bratislavsky, Adolf Iosifovich, 1926
Source: Strahov-Bratislavsky, Adolf Iosifovich, Translation - Liberated woman - build up socialism! Source: Strahov-Bratislavsky, Adolf Iosifovich, Translation - Liberated woman - build up socialism! Info: The Soviets held that their Socialist revolution had “emancipated” women from their inferior status under capitalism. The 1936 Constitution declared women’s right to vote, to work, to attain an education, and to be given equal legal status with men. She looks like steel – hard, shiny

11 Death to world capitalism! V. Deni. 1931.

12 Source: Artist Unknown
Source: Artist Unknown. “In USSR There Are Many New Schools, In USA Schools Are Getting Closed All the Time “ (1950s) This 1950s poster contrasts the supposed disrepair of American schools with the establishment of new Soviet schools. The caption reads, “In the USSR there are many, many new schools, in the USA – schools are being closed all the time.” The moods of the two different sections of the picture show a complete contrast between the brightly lit, confident Soviet pupil and the slumped, dimly lit American. This conforms to the standard portrayal (in such pieces) of Soviet citizens as happy and optimistic about the future and the West as decadent and unable to provide for its citizens. For obvious reasons, the Soviets produced large amounts of anti-US propaganda during the Cold War. This example complies with the common theme of Soviet propaganda, which tended to show its citizens as superior to their Western counterparts.

13 Source: Designer unknown, Literacy is the path to communism (1920).
Info: In its first years, the communist regime organized extensive campaigns to combat illiteracy. This poster uses the classical symbol of the winged horse Pegasus as distributor of knowledge. The text in the book reads ‘Proletarians of all countries ...’

14 Why were propaganda posters such an effective weapon for the Soviet Communist Regime?


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