1. Presentation Strategies
Purpose
Movement
Color
Visual communication is all the more important in an global community
Technical writing is difficult and is much more effective when supported through visuals
Clearly stated objectives out front “This is what I will do”
Establish a central theme
Layout and Design
Color and what emotions it evokes

2. Purpose To Inform To Sell To Teach To Motivate To Persuade
The shape of the entire
presentation is affected
by the original purpose
Purpose equates to our OJECTIVE
What are we trying to do
Text and Graphics support Purpose
Graphics are considered to be more persuasive on require less time
Advancing the plot. Theater
If the slide does not support the original purpose of the presentation it should not be included

3. Start with you last visual first
Why start with the end?
Your conclusion is the verbal description of your overall objective.

4. Visual Guide Visual must be readable Design on a half sheet of paper
8 to 1 rule (24pt)
Practice
Visual includes the text as well as graphics
Half sheet keeps graphics and text from being too small
The more information (too Busy) on a slide the less attention that is paid to it.
It keeps you from overcrowding
8 to 1 eight times the height of the screen is the maximum distance for the audience to read small text (at least 24 point)
24 pt is considered small
Handout more than you say
Say more than you show
Show it simply

5. Movement Controlling physical elements Eyes and their movement
Building a sequence
Creating an anchor, geometric shapes
Directing eyes to specific areas
Fonts
Inflection
Graphics convey messages that require more words than you want to place on the visuals
In the absence of asking for direct participation
The eye is the physical component of the audience that we can control
Presentations that appeal to the audience’s eyes

6. Annual Costs
2002
2004
2006
2008
2010
$31,000
$61,000
$41,000
$55,000
$43,000
These are not columns
They set up this way because of the temple that I used

7. Annual Costs
$31,000
$61,000
$41,000
$55,000
$43,000
Make the anchor work
This takes away the appearance of columns and helps read from left to right

8. 2004 Objectives
30 % Market Share Increase
8 New Cities
16 New Stores

9. Data
Where does the eye focus on all this data

10. Charts Too much information? Not well labeled on axis
Take time to explain what we are looking at

11. MOVEMENT Controlling Physical Elements Eyes and their movement
Building a sequence
Creating an anchor, Geometric shapes
Directing eyes to specific areas
Fonts
Inflection

12. INFLECTION WHAT IS THE BEST POSSIBLE WAY TO MAKE MY POINT?

13. COLOR
Mood
Interest
Motivation
Perception

14. COLOR Red Heightened emotion Black Finical
Green Stimulates interaction
Blue Conservative approach
For text or backgorund
Red to heighten emotion such as sails
Black for what has already happened
Green elicits participation
Blus and yellow or white is easiest to read

15. Perception
White reflects all the light back into the audience and is too distracting
Black absorbs light and give a false sense of size

16. Presenting
The room
The audience
Your voice

17. The Room Left side 45 degree angle Upstaging
Stand on the left side to anchor your work
45 degrees with room (facing the corner)
Square to the room is a power move
Upstaging is placing something between your face and the audience
Arm
Looking down at the computer
Back to the audience

18. The Audience Eye contact
Our relationship with the audience is heightened by:
Eye Contact
The less you look at people the less effective you will be
Gesture
This becomes a way of inviting the audience in
Phrase and Pause
Giving you time to think
We speak fast to make the time go by fast
Allows for better transitions and consistent delivery
Individuals

19. Your Voice Breath Projecting Rule of three
Practice, Practice, Practice
Practice in the classroom
Get use to hearing your voice at a different level
Our voice doesn’t project when facing the board
Breathing
Exercise on page 58 in the book
People remember things in sets of three