1. Advertisements!
The FACS Track

2. Answer on your paper… What is an advertisement?
What draws you to an advertisement?
What catches your eye?
What makes you want to buy that product?

3. 8 types of Advertising Buzz Words Association Emotional Appeal
Involvement
Information
Market Segment
Fear
Testimonial

4. Buzz Words
Bold Letters
‘NEW’
‘SALE’
‘HOMEMADE’

5. Association
Connect the product with:
Wealth
Luxury
Popularity
Freedom

6. Emotional Appeal
Ad appeals to emotions
Happiness
Love
Belonging
Fun

7. Involvement The viewer can participate in the ad. Coupon Form
Scratch ‘n Sniff
Go to a website
Turn the page

8. Informational
Words, words & more words

9. Market Segment Target Audience - aiming at one group: Teens Parents
Pet owners
Young kids

10. Fear Ad uses fear as a way to get you to buy a product. Not too scary
Used in a lot of health and beauty products
Diets
Cosmetics

11. Testimonial
Famous people or expert used to sell the product - tells us how great the product is:
Athletes
Actors
Doctor
Celebrity

12. TV Commercials For each commercial that we watch:
Identify which advertisement technique(s) are being used.
Write a brief description about the commercial:
What attracted you to certain parts of the commercial
Are you interested in buying that product? Why or why not?

13. Commercial Hoveround Allstate- Texting Lebron James- Nike
Michael Phelps - Subway
Snickers
Skittles- Tropical
Tony Hawk