1. Mobile Strategy Michael Hostad and Jamie Ceman

2. Agenda Introductions Roles in Mobile Development App versus Web Build versus Buy Management and Maintenance Take-aways and lessons learned

3. Why Mobile? By 2014, mobile internet should take over desktop usage (Morgan Stanley, 2011)

4. Avoiding the mistakes of our past We know now what we didnt know then. Mobile

5. Roles in Mobile Development IT or Communications Requirements Gathering Campus involvement

6. Where to start?! The basics (news, events, safety, maps, directory) Low hanging fruit

7. Buy versus Build Perceptions of difficulty Long-term viability Market and maturity Cost versus Resources Functionality Integration

8. App versus Web Define strategy and where it fits in your communication and IT plans Is it one or the other, or both? Responsive Web

9. Responsive versus Mobile Web Responsive Design: Notre Dame Desktop Tablet Smartphone

10. Responsive versus Mobile Web Mobile site

11. Resources People Dollars Prioritization Maintenance and Enhancements

12. Maintenance Content development (What else goes in?)

13. UW Collaboration UWO and UWM partnership EduCore Appcelerator Titanium, Open-Source Code sharing

14. Wrap-up Jamie Ceman, Executive Director, Integrated Marketing Communications UW Oshkosh – cemanj@uwosh.educemanj@uwosh.edu Michael Hostad Director, Web and Mobile Services UW-Milwaukee, mhostad@uwm.edumhostad@uwm.edu