1. School Name <class>
2010 Showcase

2. Kids’ Design Challenge
A healthy, well balanced diet including nutritious grain-based foods is vital for normal growth, development and learning.
Help kids learn about importance of ‘4+ serves a day’ of grain-based foods for good health
Stage 3 Brief:
Design an advertising campaign, aimed at primary aged children to promote ‘4+ serves a day’ of grain-based foods as part of a healthy diet.
Stage 4 Brief:
A new grain-based food product is to be produced for the school canteen, in line with the Fresh School NSW Healthy School Canteen Strategy. Students will:
a) develop a food product to communicate the ‘4+ serves a day’ message, and/or
b) develop a promotional strategy to communicate the ‘4+ serves a day’ message.

3. Go 4 Grains ‘4+ serves a day’
Key health messages:
Provides energy
Source of fibre
Source of vitamins and minerals; and protein
Whole grain/meal products provide more nutrients than refined products
4+ serves a day
2 serves of whole grain

4. Stage 3 4

5. Cabramatta Public School 5P
Campaign Materials:
TV commercial
Interactive website
School education program
Graphic Design
Research
... Grains are energy powerhouses fuelling our brains…

6. Cabramatta Public School 5P
We chose to use a television advertisement because:
It is both visual and audio communication
Television appeals to children and is accessed by a majority
The effectiveness of the advertisement can be enhanced by selecting appropriate time slots to target our audience e.g. during cartoons, or during the news
Testing

7. Animated TV advertisement
Cabramatta Public School 6SN
Campaign Materials:
TV advertisement
Big Book
Posters
Animated TV advertisement
Slogan

8. Cabramatta Public School 6SN
... We created an animated TV advertisement with our character Ben Barley telling a story about how eating grains keeps you healthy and gives you energy....
... The students produced animation pictures and then another student photographed each scene.
It was then put together to create the story in animation....

9. Cabramatta Public School 6W
Nutritional Research
The National Health and Medical Research Council has proven that grains can help in protecting against some cancers and diseases such as diabetes and heart disease.
Scientific studies show that eating 2 – 3 serves of grain based foods everyday have 20% - 40% lower risk everyday of getting heart disease and diabetes
Eating 4+ serves of grain per day is proven by scientists to give you more energy and keep you feeling fuller longer.
... We want children to change their diet from eating junk and fatty food to eating more grain based food...

10. Cabramatta Public School 6W
Campaign Materials:
TV commercial
Posters
Comic strip
… Children watch TV more and the advertisement is the most entertaining of our 3 elements.
We feel it will catch the attention of the audience and persuade them to eat and try more grain based food…

11. Caringbah North Public School 5D
Campaign Materials:
Jingle & Bookmark
Brochure
Billboard
...Our advertising campaign is to use a fun, catchy radio jingle accompanied by bookmarks to inform children about grains ....
As a result of our campaign we expect to see more children eating four plus serves of grains a day as a popular food choice...
Slogan

12. Caringbah North Public School 5D
Slogan
Bookmarks

13. Caringbah North Public School 5/6 C
Campaign Materials:
TV advertisement
Poster
Radio jingle
Our ad was very funny and appealing to young children as we had a scene in the playground and we looked like we were having lots of fun and we were active, because we were eating our grains.
Our jingle was also very catchy, therefore attracting little kids’ attention.

14. Caringbah North Public School 5/6 C
Jingle
Grains keep us healthy and make us fit to play
From kidz to kidz we tell you to eat 4 serves a day
Grains are really yummy so go give them a taste
Grains are NICE so don’t think TWICE, don’t put them to waste!
TV advertisement
... Our class, 5/6C, did some background research on grains in computer time before being split into four groups of about eight people. Each group decided on what type of ad they would make and then produced a prototype of that media ...

15. Caringbah North Public School 6J
Campaign Materials:
Sample bag
Animation
Poster
... We were able to easily produce our items ourselves but they were still appealing to our target audience...
Investigating Advertising
...Our sample bag is great for kids because it has rewards for eating grain based foods...
“4 grains A Day Helps Your Body In Every Way”

16. Caringbah North Public School 6J
.... Our five groups all designed a Mini Questionnaire for the Year 3 Kids. Most of the Year 3s knew a little bit about what grains were and could name a few. Some of their answers were inappropriate. They did not know about serves or about how important grains are to make a healthy body....
Survey
Jingle
Our jingle is “Amazing Grains” which is a parody of “Amazing Grace”. This is how it goes:
‘Amazing Grains, How sweet they sound.
That made a healthy me.
I once was weak but now am strong.
The grains have strengthened me.”

17. Floraville Public School 5C
Campaign Materials:
Grainy Information Movie
Poster
News Report
News report
... We decided on these 3 forms of advertising as it will empower kids to become experts on grains
… and as experts they will share the message with their family ....

18. Floraville Public School 5C
... In computers we have spent 40 minutes per week learning about grains using computer technology...
... As we have only had 40 minutes per week, we have been using a school blog set up on DET blogED to communicate messages and findings ...
Grainy movie
… We need people to eat more grain foods so they don’t get fat or unhealthy ... 5C

19. Floraville Public School 5V
Campaign Materials:
Taste testing
Website/blog cartoon
Grainy goody bag
… The goody bag was selected as the prototype because everyone likes to get something free and it has great products links all adverting elements together.
The poster educates consumers on grains, a song about grains and some clappers and recipe to get everyone excited about eating grains… 5V

20. Floraville Public School 5V
.... We created a survey using Survey Monkey and these are some of the interesting results
most kids thought you need 2 serves of grains a day
80% knew that bread contained grains but didn't know other grain foods
kids knew grains are healthy but not why

21. Floraville Public School 5/6 G
Campaign Materials:
Grainy Brainy Challenge
Grain-iaire song
Radio Station Promotion
Brain Challenge
Name-
Class-

22. Floraville Public School 5/6 G
Brain Challenge Video
SONG: I wanna be a Grainiaire**
** Sung to the tune of I wanna be a Millionaire
... I wanna be a grainiaire so grainy bad Eat all of the grains I never had Uh, I wanna be on the cover of 4+ magazine Smiling next to Fast Ed and the Queen ...

23. Homebush Public School 6D
Campaign Materials:
Poster /Merchandising
Video Advertisement
Radio Advertisement
.... We discovered that most of the primary school children we surveyed, didn’t know a lot about grains or which foods contained grains.
Most of them were also not eating enough grains on a daily basis ....
Radio Ad Lyrics
Take you the farmer’s crop
Eat all the grains he’s got
Have 4 serves of grains a lot
Fill your tummy up!

24. Homebush Public School 6D
..... We thought that we could enhance the knowledge of our target audience and encourage them to eat 4+ grains a day to improve their health

25. “If you want brains, Eat more than 4 grains”
Homebush Public School 6L
Campaign Materials:
Poster / T-Shirt
Bumper sticker
Video Advertisement
... It is no secret that healthy eating and regular physical activity help us to achieve and maintain good health throughout our life L
Jingle:
“If you want brains, Eat more than 4 grains”

26. Homebush Public School 6L
T shirt / Poster Design
... Eating 4+ grains a day will make you feel more confident and positive because you will be healthier, fitter and have more energy to play and study.
Bumper Sticker

27. Homebush Public School 6W
Campaign Materials:
Video for YouTube
Radio Jingle
Billboard
Video
... The message must be very accessible and YouTube is one of the most visited sites by primary aged children.
The message must be clear and simple.
Repetition is an essential part of helping get the message to children....

28. Homebush Public School 6W
Survey
YouTube Video clip
Billboard

29. Mowbray Public School GATS
Campaign Materials:
Video
Magnets with logo
Poster
Experimental work

30. Grains 4 Brains Mowbray Public School GATS Grains 4 Brains
.... Eating 4+ serves of grains for a student in Year 3 or Year 4 is beneficial for them as they provide many nutrients that will give them energy, good nutrition and as an overall result will help the students in the long run with improved academic performance. Hence
Grains 4 Brains
Magnetic logo
Grains 4 Brains
Our Slogan

31. Narraweena Public School 5C
Campaign Materials:
TV Advertisement
Jingle
Poster
… We used a character called Super Healthy Grain. We put Super Healthy Grain on the poster and made stickers with him on them to give to the children.
This character was made to make kids think positive about grains and not eat junk food…

32. EAT 4+ SERVES of GRAINS A DAY!
Narraweena Public School 5C
Jingle
You’ve got the power
To eat more grains
To win the game
To work your brain
To get an A!
EAT 4+ SERVES of GRAINS A DAY!
TV advertisement

33. Narraweena Public School 5G
Campaign Materials:
Poster
Radio Rap/ Jingle
TV Commercial

34. GRAINS MAKE U GO, GO, GO! Narraweena Public School 5G Our Jingle
... WE WORKED IN A SMALL GROUP TO THINK OF OUR ADVERTISEMENT IDEAS....
..... Fun, colourful advertising was our idea to attract kids to eat more grains. ...
GRAINS MAKE U GO, GO, GO!
Our
Jingle

35. Narraweena Public School 6F
Campaign Materials:
Poster
Radio Rap/ Jingle
TV Commercial
Campaign Character
We want people to start eating 4+ serves of grains each and every day
… and help them to give them more energy
… and to be protected against heart diseases
… and help prevent diabetes...

36. Narraweena Public School 6F
Our Jingle
....We organised our group into art directors, cameraman, manager, film writer and many other jobs, making sure everyone had a position or job.....
Poster Design

37. St Ives Public School 6MC
Poster
Campaign Materials:
TV Advertisement
Poster
GrainForce website
... The TV advertisement involves our cartoon superhero - GrainForce
He helps unfit children make the right choices about their selection of food.
Instead of eating lollies, he encourages children into eating delicious grain based foods...
.... Eating grains is a great thing to do. So healthy, so easy. They’re perfect for you.... 6MC

38. St Ives Public School 6MC
GrainForce Website
Our Logo
GrainForce Character
“You need GrainForce!”

39. Stage 4 39

40. Bankstown Girls High School Year 8 Gp1
....To find out what the students in our school would enjoy, we conducted a survey.
We asked them various questions on what they liked to eat.
Then we selected our target audience which was the juniors of the school (years 7-10).
Using the results of our survey, we found that 100% of the people surveyed liked muffins...
Lime Frost Mixed Berry Muffin

41. Bankstown Girls High School Year 8 Gp2
... Our survey results indicated that a diverse number of students would prefer the canteen to have more wraps and burgers at a lower price.
This is what led to the revelation of our brand new sweet chilli beef wrap which consists of everything you have ever wanted in a wrap.
Healthy but delicious...
Sweet Chilli Beef Wrap
.. Instead of teenagers having to eat the unhealthy wraps full of saturated fat, they can just replace it with our fantastic sweet chilli beef wrap ...

42. Delicious Peach Muffins with Mango frosting
Bankstown Girls High School Year 8 Gp3
... We did a lot of research on snacks that were delicious yet nutritional. We came up with 4 best snack ideas.
We found an apple muffin recipe but substituted the apple with something more unique - peach.
We then trialled our final 2 recipes and conducted a taste test survey to our target audience (Yrs 7-10 active girls).
Delicious Peach Muffins with Mango frosting
This grain-based snack contains grains such as rolled oats, bran and wholemeal flour.

43. Nutrition Information
Bishop Druitt College Tec3
Nutrition Information
Energy 751 kJ
Protein 9.6 g
Fat, total 5.0g - saturated 2.4 g
Carbohydrates 22.9g - sugars 1.7 g
Dietary Fibre 5.6 g
Sodium 323 mg
Alex and Hugo’s Magical Rice Balls
... Our Rice Balls are healthy because they have a lot of grains, as the whole thing is basically Brown Basmati Rice.
It also has lots of cheese in the middle that is very good because not many kids get anywhere near enough dairy ...
... It would be good in the canteen because kids would love to eat it (everyone who tasted them said they were nice)...

44. Nutrition Information
Bishop Druitt College Tec4
... We chose the tabouli dish because it taste good, looks great and it is easy to make and prepare.
The tabouli is also a healthy meal to eat and the ingredients are basic and easy to find in the supermarket...
Nutrition Information
per serve
Energy 1700kJ
Protein 29.2g
Fat, total g - saturated 5.3g
Carbohydrates g - sugars g
Dietary Fibre 12.9g
Sodium 176mg
Speedy Chicken Tabouli
... Speedy Chicken Tabouli has lots of protein, carbohydrates, and fibre.
Bulgur is a nutty-flavoured grain made from whole-wheat kernels that have been steamed, dried and crushed…

45. Blueberry Chocolate Muffins
Concord High School Year 7
Our recipe is Blueberry Chocolate Muffins. It is a chocolate muffin with added fresh blueberries and extra bran.
Each muffin contains just 886kJ, 1.1g saturated fat and 4.1 g dietary fibre.
Wholemeal flour is used instead of white flour.
Wheat bran and oat bran are added to increase fibre.
Raw sugar is reduced by ¼ cup to reduce energy.
Fresh blueberries are added for flavour, fibre and more appealing to sale.
Soy milk is used instead of dairy milk because it contains less saturated fat.
Sunflower oil is reduced by 25ml to reduce saturated fat and energy.
Blueberry Chocolate Muffins
The outcome of the modifications is that we get a moist, delicious chocolate muffin with fresh blueberries added that is low in saturated fat, high in dietary fibre and contains moderate amount of calories.
It is just too good to be true!

46. North Sydney Girls High School 7TC2
Campaign Materials:
Website
Posters
TV advertisement
Honey Oat Quick bread
... Honey Oat Quick Bread is an incredibly healthy bread with no sugar whatsoever.
It is high in fibre and contains one serve of grain...

47. North Sydney Girls High School 7TC4
Campaign Materials:
Free samples
Campaign presentation
Poster
... Other than its delicious nature, we believe steamed fruit cakes offer a great nutritional benefit,
…its grain content and vitamin supplement...
Steamed Fruit Cake
Poster

48. Rooty Hill High School Year 7B
Campaign Materials:
Flyers
Posters
School Announcements
... We noticed students eating choc chip muffins and doughnuts for snacks
… so we thought we would come up with a muffin recipe that is healthy and would appeal to teenagers...
Fruity Muesli Muffins
... It also fits into the category of 4+ serves a day and contributes to the daily serving of grains of our students as they are not aware of the benefits of grains.
We experimented the recipe a couple of times varying the ingredients and this was the recipe that had the best response from all students who tried it ...

49. Rooty Hill High School Year 7EF
Campaign Materials:
Flyers
Posters
School Announcements
Taste testing
Cheesy Herb and Bacon Scrolls
... The Scrolls are healthy, affordable and contributes to the daily serving of grains...
... We decided to make this product because it contains grain based ingredients like wholemeal flour for the pastry and having one cheesy herb and bacon scroll contributes to half a serve of your daily intake of grains.
We wanted to make a product that would be healthy and appealing to the students ...

50. Rooty Hill High School Year 8 (4)
Campaign Materials:
PowerPoint
Posters
School Announcements
...Our food product is suitable for all ages; that is why we are going to sell it at the school canteen because it’s a healthy choice and it contribute to our daily serves of grains....
Creamy Chicken and Vegetable Pasta
...We tried the recipe a few times modifying and improving each time until we got the best product.
We gave samples out and got a very positive feedback from all the students around the school.
We approached the canteen and they thought this would be a really good seller as the students really do go for hot lunches...

51. Rooty Hill High School Year 8 (5/6)
Campaign Materials:
PowerPoint
Posters
School Announcements
... Fruity Tutti Bar is the perfect choice when I am feeling hungry and gives me long lasting energy...
Tutti Fruity Bar
...We chose promotional methods that are easy and fun to create. We chose to make posters, power points and short movie clip.
We are positive that these strategies will catch everyone’s attention and that the product will sell really well...

52. School Name <class> 2010 Showcase52