1. Customer Analytics Modernization

2. Project Background Project Name Client Address Client Overview
Business / Problem Statement
Project Leadership
Project Partner
Strategist
Solution Architect
Global Delivery Manager
Offshore ETL Lead
Foundation Lead

3. Vision from 10 Capability Themes
Key Question / Data Consideration
360 Customer View (Postpaid)
How do we create a single consolidated view for all customer data?
Customer Experience / Journey
How does the customer interact with client or other parties? What data shows the customer’s different interaction points?
Real Time Triggers and Offers
What real-time or historical data warrants real-time decisions or retentive offers?
How do we enhance the operations and data quality around core modeling capabilities? E.g., layered data access, enhanced data quality, production agility, enhanced call dispositioning, enhanced churn model data, etc.
Core Analytics Optimization
Performance
What critical performance data helps us understand customer behavior?
Social and Local
How do we link our decisions to customer social / geographic data? E.g., send offers to Facebook profile, send offers when in Las Vegas
Unstructured Data
How do we better analyze or visualize our unstructured data? E.g., Data mining of QuikView, Tag clouds, mosaic charts for complaint call logs
Service Partner and 3rd Party
How is the customer serviced? What is the customer experience when serviced by 3rd parties?
Product, Competitor & Market
What devices does the customer have? What’s on the network from the grey market? How does the customer respond to market events? E.g., iPhone launch 3

4. High Level Project Plan
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Mar
2013
Apr
2013
May
2013
Jun
2013
Prepaid Functional Design
Core Architecture Design
Analyze high-level interfaces, target environments, source systems
Analyze HLSD / Translate and execute outcomes
Prepaid Data Model and Rapid Data Prototypes
Assess current model in PRS
Support model customization based on Deloitte insights
Support build of physical data models iteratively on “Playground”
Prepaid Data Analysis and Design (Analyze->Design->Load->Test)
Define success with Business; Analyze use case 1
Analyze use-cases 2-3
Analyze use-cases 4-7
Translate interim use-case logic to production-layer logic
Initial model
Approved model
BU Analytics CoP Prototype Townhalls
Ongoing business user testing
Foundation Technical Design and Implementation
Platform
Playground instance procurement and setup
Production instance procurement and setup
Integrations, Data Loads
Build interfaces
Transformation logic
Extraction, transformation and data loads
Model Optimization and KPI Design
Model optimization
Query optimization
Key interfaces to be. implemented
Release 1
Key logic captured
Ongoing data loads
Stress test data loads against model and performance

5. Team Resource Model Core US Team(Full-Time) US India
Leadership (Part-Time)
Advisors and SMEs
Telco SME / Architect
Overall BI Strategy Lead
Innovation Lead
Modeling Lead
Off-shore Global DM
Core US Team(Full-Time)
Strategist
Foundation Lead
Functional Design Lead
Functional Design Lead
Functional Design Lead
Functional / Strategy Support
Lead
Solution Architect
Lead
ETL Developer Lead
ETL Developer / Testing Lead
Tech. BI/DW Generalist Lead
US India
US India Off-shore Team (Full-Time)
US India Rotating / Landed Team (Full-Time)
ETL Developer 2
Reverse Engineer 1
Tester 1
*Rotating DBA (May be deleted)
ETL Developer 3
Reverse Engineer 2
Tester 2
ETL Developer 1

6. Solution Overview – Work Streams
Thread
Description
Teams / Deliverables
Functional Design
Prepaid Data Analysis
Follows an “analyze, design, load, and test” approach to iteratively drive the creation of a solution through small “use-case first” releases. Focus will be to engage business through multiple requirements workshops and loaded data prototypes
Business Testing: Working with client Business to iteratively check functionality meets business users needs
Performance Testing: - Working with client IT to measure and optimize system performance
Functional Team
Business / Functional Requirements (use cases)
Work with ETL team to clarify implementation logic with business as needed
Integration Test Cases
Integration Test Execution / Results
Facilitate creation of UAT test cases
UAT Execution / Results
Performance Testing Execution / Results
Core Architecture Design
Supports and executes design of high-level solution; identifies integrations/interfaces between source and target system
Architecture Team
Architecture Design and Documentation
Support to
Prepaid Data Analysis and Design
Assesses current data model, customize based on Supplier’s insights, and implement as part of the Data Analysis work-thread
Data Modelling Team
Creation of LDM and PDM prior to development
Foundation Technical Design and Implementation
Platform
Offers assistance through client vendor selection, management, and procurement lifecycle
Architecture and Foundation Team
Define technical landscape
Integrate into Architecture Design and Documentation
Integrations, Data Loads
Builds integrations and interfaces between existing platform solution and source systems. Support system loading with data
Foundation Team
ETL Design Documentation (Tech specs,etc.)
Informatica ETL code (mappings, workflows etc.)
Unit Test Cases, Execution and Results
System Test Cases / Execution / Results
Modifications to ETL code as needed based on testing insights
Model Optimization and KPI Design
Optimizes platform and data model. Performs system testing throughout platform deployment
Data Modelling and Foundation Team
Ongoing refinement of data model as needed to meet requirements / testing insights

7. High Level Solutions Design – As Is Architecture (From Client)

8. High Level Solutions Design – Phase 1 (From Client)

9. Short-Term Architecture Plan
Source Systems
Common Landing Zone
ETL
CAM/Teradata
Client responsible for this effort
Deloitte responsible for this effort
Daily Delta’s
Repository
Shared Server
Transient
Stage
SFTP / NAS
SQLDM
Core/
Dimension
Logical pointer
ETL
iHUB 1
iHUB Files
(Informatica)
ETL
Semi-Persistent
Stage
ETL
Serialization
Integration
Layer
SFTP Push
iHUB CLDZ
XMINE
3010 DEV Box
7 Files
Timeline:
All File Acquisition strategy and files need to available the week of January 7
March
Timeline:
Action Item:
Create diagram of wave 1 solution for 7 use cases
Create diagram of future state vision
Provide ASD document
Get in touch with SQLDIM team and finalize extracts
Get in touch with Serialization team to finalize extract
Get in touch with XMINE team to finalize extract
Requirements and issues:
Initial load is required
Issues:
Security for Production data may be a problem data may need to be pulled
January 7

10. Current State Data Flow Diagram
Dealer
POS
(Point of Sale)
Client Source System
Offer
Subscriber
Market
Usage
Market
Unique Identification No.
Device
Global business
Port In /
Port Out
Source System in Scope for Use Cases
Source System Out of Scope for Use Cases
Non-Client Source System in Scope for Use Cases

11. Roles and Responsibilities
Role Description
Primary Responsibilities
Onsite Team
Project Manager / Strategist
Overall responsibility of project deliverables, and leading the Strategy component of the implementation. Manages the day-to-day relationship with the key business stakeholders
Overall responsibility of project
Creation of use case documents
Data Modeler
Using the mapping document created in a previous phase, develop revised data model for data warehouse
Production of LDM, PDM
Work with DBA teams to physicalize data models in various environments
Foundation Lead
Responsible for ETL design and development and responsible for system and performance testing, including test case development and execution
Design documentation
Development of Informatica code
Test documentation and Execution
Architect
Define end-to-end solution and overall responsibility for solution design and other key technical decisions
Solution architecture documentation
Guidance on key technical decisions
Point of contact to resolve technical issues
Functional Team
Creation of use cases, functional requirements documentation and other tasks as directed by strategist
Use case / functional requirements
Interface to business
ETL Developer / Tester
ETL Design, Development and Test work as directed
ETL Design, Dev and Test
Offshore Team
Global Delivery Manager
Oversees offshore development work. Plays a key role in quality and risk management, staffing, and planning
Quality reviews
Resourcing and Staffing
Point of contact for offshore escalations
ETL Lead / PM
Responsible for day to day activities of offshore team and key driver of project management aspects from offshore perspective
ETL Design / ETL Dev
Offshore project management tasks
ETL Developer
ETL Design and Development work as directed
ETL Tester
ETL testing work as directed
Test case development,
Test case execution
DBA
Database administration tasks as required, for source or target systems
TBD

12. Staffing Plan – Actual Deployments Depend on Day-to-Day Client Scenario
Role
12/21
12/28
1/4
1/11
1/18
1/25
2/1
2/8
2/15
2/22
3/1
3/8
3/15
3/22
3/29
4/5
4/12
4/19
4/26
5/3
5/10
5/17
5/24
5/31
6/7
6/14
6/21
6/28
Overall Strategy
Innovation
Telco SME / Architect
Strategy
Strategy Support / Functional
Functional Lead
Functional Design
Modeling SME
Foundation Lead
US ETL Developer
US ETL Developer / Tester
Technical BI/DW Generalist
Solution Architect
USI - Global DM
USI - DBA (US Time)
USI - DBA (India Time)
USI - ETL Developer 1
USI - ETL Developer 2
USI - ETL Developer 3
USI - Reverse Egr 1
USI - Reverse Egr 2
USI - Tester 1
USI - Tester 2

13. Short-Term Project Plan

14. Long-Term Project Plan

15. Appendix

16. Additional Analytical Views Data pulls from legacy tables
Use Case Overview
Description
Desired Views
Development of a historical view by user of all the details associated with the account. Self reported values are corrected with true values by pulling data from engineering tables which recorded actual values from usage.
Market (Geography)
Channel
Time (week, month, quarter, annual)
Process Flow
Final View in
SAP HANA
Additional Analytical Views
Design
Wireframes
Data pulls from legacy tables

17. Tracing Data Flow (Illustrative)
Data traceability documents will be a set of guidelines for ETL design and development in the next phase
Data Sources
Database Staging
Database
RPX
UNIX
Flat Files
Limited
Computation
Heavy Computation
TCM / Siebel
Multiple Flat Files
Database Links
Controlled by CAM Team
Xmine
Dashboard
SAP HANA
SAP
Create
Analytical Views
HANA Table
CCPC
Reports
HANA Table
Serialization
HANA Table

18. Dimensional Model is Virtualized in HANA Providing a GUI Platform
Source
Systems
Source Like
3NF
Dimensional
Data and Visuals
(Front End)
Dashboard
Landing
Table
Landing
Table
Landing
Table
Reports
Landing
Table
Virtualized in HANA
Physical in Teradata
No front-end in Teradata
Data Flow
Bulk data loads from flat files and databases
Optimized for speed of load
Data cleansing
Change Data Capture (CDC) identification
Referential Integrity (RI) check
Normalized
Advanced users
Limited security granularity
Consistency of reporting
Speed
Preserving accurate history through Type II functionality
Advanced tool visualization
Robust security capability
Intuitive user interface

19. Creating Hybrid 3NF and Dimensional Model in Teradata
Source
Systems
Common
Landing Zone
Teradata
3NF
Teradata
Dimensional
Landing
Table
Purpose is to create a hybrid 3NF and dimensional model
Dimensional component of the model will develop organically through creation of business use case views
RPX
Landing
Table
Integration Layer
Presentation Layer
Landing
Table
Serialization
Landing
Table
Landing
Table
XMine
Landing
Table

20. May Need to Replicate Static PRS for Development
One time load of static database snapshot to be
Survey business users to identify:
Key tables
Duration of data 1
TCM / Siebel
Xmine
SAP
CCPC
Serialization
Teradata
Database
~1700
Database
Snapshot
One-Time
Load
Perform a one time load of scoped data 2
Data Loads as Needed
Design optimized data models
Develop ETL and tables
Load data from PRS Snapshot
Productionalize views 3
360 Solution
Future Feeds

21. VPN, Citrix and Application Details
Follow the steps in the attached document to install VPN and Citrix.
Access Details for the applications are as follows:
Applications
Access Details
Informatica Repository Details
Connection info: DEVIHUB
Repository: Repository_DEVIHUB
Domain: domain_DEVIHUB
Gateway Host: devihub002.unix.gsm1900.org
Gateway Port: 5001
Login ID: NTID (with first two letters of NTID in caps)
Password: NTID (With first two letters on NTID in caps)
Unix
Host Name: devihub002.unix.gsm1900.org
Port: 22
Password: NTID password
Teradata ODBC Connection & Databases
Database Source: CHANGEADM_74
Teradata Server Info: prdcmcop1.unix.gsm1900.org
Username: changeadm_74
Password: Request this from Basis team
Sandbox Database: changeadm_74
Development Database: changeadm_55