1. Die Basis-Infrastruktur für Cloud Provider: CloudPlatform, CloudPortal, XenServer
Olivier Maes, Sr Director Cloud Platform Group
Citrix Systems

2. Cloud is not

3. Cloud is not top down
Cloud is not

4. Who made the initial cloud computing adoption decision in your organization?
Source: InfoQ Survey, October 2010

5. SalesForce adoption
“The sales people were buying it on their own credit cards and going around their managers to purchase an account…”

6. Don’t fight it; Embrace it
Enterprise Customer
Don’t fight it; Embrace it

7. Control
Freedom

8. Cloud is not a place

9. Best way to understand cloud orchestration: look at the inventor of IaaS cloud - Amazon
INFRA- STRUCTURE
DEV & TEST
MOBILE
APPS
DISASTER
RECOVERY
BYO PLATFORM
APPS & DESKTOPS
YOUR SERVICE
Amazon eCommerce Platform
EC2 API
Amazon Proprietary Orchestration Software
Open Source Xen Hypervisor
Commodity
Servers
Networking
Storage

10. AWS is setting the standard
Capacity
Data Center
Revenue
Both Compute and Storage
Footprint and Geographic Distribution
Growth and Forecasted Estimates
1 Day 2x
1 Billion

11. CloudStack is core platform to build Amazon-style clouds
INFRA- STRUCTURE
DEV & TEST
MOBILE
APPS
DISASTER
RECOVERY
BYO PLATFORM
APPS & DESKTOPS
YOUR SERVICE
CloudPortal
Amazon eCommerce Platform
Cloud APIs
EC2 API
CloudStack Orchestration Software
Amazon Proprietary Orchestration Software
Open Source Xen Hypervisor
XenServer
ESX
Hyper-V
KVM
OVM
Commodity
Servers
Networking
Storage

12. Cloud is not next-gen Server Virtualization

14. Cloud
Google
Google
Virtualization
Cloud
Virtualization

15. Cloud Scalability Must Span Datacenters
Server Virtualization++
Amazon-style Cloud

16. Cloud is not about lock-in

17. Choice ?

18. Apache Software Foundation

19. Visitors to CloudStack.org
598,651
185,515
15,683

20. Monthly Downloads of CloudStack
16,511
12,950
5,088

21. CloudStack Community Members
29,000
8,000
2,000

22. Is Citrix relevant in the cloud?

23. Citrix Position in the Cloud
XenServer – the hypervisor of choice in Cloud
75% of CloudStack clouds exclusively on XS, 92% include XS
Top 6k website survey – 97% run on XS-powered clouds
Netscaler – leader in cloud networking
75% of all internet users pass through a NS every day
CloudStack – leader in cloud orchestration
Purpose-built for the cloud, CloudStack is proven in over 100 cloud providers
SaaS – top 5 global SaaS company
Citrix Online division, with suite of “GoTo” products, and ShareFile represent $300mm+ business
Telcos, Hosters and Service Providers

24. There will be 1000s of CloudsIT SP
Owner | Operator
Horizontal General Purpose
Vertical
Special Purpose
Cloud Design
‘Mobile App’ clouds
Server Virtualization ++
‘Data-as-a-Service’ clouds
‘WaaS’ clouds XenDesktop XenApp
Citrix-powered Clouds [example customers]
‘Govt’ Clouds
‘Dev/Test’ clouds
‘Big Data’ clouds

25. Citrix technologies power the world’s largest IaaS clouds
Telco and Service Providers
Web 2.0 and Media
Public Sector Enterprise

26. Citrix cloud building blocks

27. ESX Hyper-V XenServer KVM OVM
Citrix Cloud building blocks
CloudStack
NetScaler
CloudBridge
ESX Hyper-V XenServer KVM OVM
VIRTUALIZATION
Compute
Network
Storage

28. ESX Hyper-V XenServer KVM OVM
Citrix Cloud building blocks
CloudPortal
CloudStack
NetScaler
CloudBridge
ESX Hyper-V XenServer KVM OVM
VIRTUALIZATION
Compute
Network
Storage

29. ESX Hyper-V XenServer KVM OVM
INFRA- STRUCTURE
DEV & TEST
DISASTER
RECOVERY
BRIDGE & GATEWAY
BYO PLATFORM
WINDOWS ON-DEMAND
YOUR SERVICE
CloudPortal
CloudStack
NetScaler
CloudBridge
ESX Hyper-V XenServer KVM OVM
VIRTUALIZATION
Compute
Network
Storage

30. Production ready commercial implementation of Apache CloudStack
Citrix XenServer Advanced Edition
Native integration with Citrix NetScaler
Technical support, updates and upgrades
$765 per socket, per year

31. Understanding the Cloud Computing Ecosystem
Service Aggregation Portal
Applications
SaaS
DaaS
Cloud Management
PaaS
IaaS
Hypervisor
Hardware

32. Cloud Scalability Must Span Datacenters
CloudStack Management Cluster
San Jose
Frankfurt
Austin
Acme Dehli
Tokyo
Acme Rio
Citrix Confidential - Do Not Distribute

33. CloudStack works within Enterprise IT Strategies
On Premise
Hosted
Private Cloud
Managed
Private Cloud
Hosted Private Cloud
Federated/Hybrid Cloud Services
Public Cloud Services
Enterprise Data Center
Multi-tenant Users
Enterprise Data Center
Multi-tenant Users
Enterprise
3rd party operated
3rd party hosted & operated
Dedicated resource
Total control/security
Internal network
3rd party owned and operated
SLA bound
Security
Dedicated resource
Mix of shared and dedicated resources
Shared facility and staff
VPN access
Shared resources
Elastic scaling
Pay as you go
Public internet

34. Infrastructure Services
Comprehensive BSS/OSS Portal for Service Providers
Account management
Billing and metering
CRM and support ticketing
Services
Multi-tenant apps, desktops and services portal
WaaS
SharePoint
Exchange

35. CloudPortal Delivers Cloud Apps & the Business Logic
Account
Management
Self Service
Cloud Apps
Pricing &
Billing
Customer
Relationship
Dashboard
Authentication
Account Provisioning
Account Management
Cloud Management
User Roles
Portal Administration
Application Self Service
Delegated Account Management
Customer Management
Flexible & Extensible SDK
Product Definition
Catalog Management
Usage Tracking
Billing
Payment Processing
Sales CRM
Ticketing / HelpDesk
Community Forums
Service Status
Usage Reporting
Messaging
Alerts
Service Status
CloudPortal
Plugins
Content Management
Customer Relationship
Billing
Authentication
Liferay
Salesforce.com
Zuora
CAS (LDAP/AD)
Drupal