1. Presenting: Brian Kurtz Company: Boardroom Inc.
Topic: Light Bulb Moments
...from a 30+ year career in direct marketing…sending billions of promotions…selling millions of products
Presenting: Brian Kurtz
Company: Boardroom Inc.
***IMPORTANT: READ THIS***
add me to skype at jeremyw551, I will send you link to get on google chat live also,I will introduce you
Here is what people see
Here is where it will be live during session
Dr. Jeremy Weisz here.. I am the Founder of INspiredINsider.com where I talk with Inspirational Entrepreneurs and Leaders and how they overcame big challenges in life and business. Welcome to Digital Domination SuperSummit.
INTRODUCTION:
We are going to talk to Brian Kurtz , Executive Vice President at Boardroom Inc which is at its height was 150 million dollar company. He has overseen the mailing of approximately 1.3 billion pieces of direct mail over the past 30+ years so he is going to talk about what works and what doesn’t and.....He knows a thing or two about marketing, copywriting and what makes him one of the worlds greatest list managers.
throw out these numbers--we were talking about legacy--direct marketing principles

3. Light Bulb #2: “What they don’t want you to know about how to make infomercials work…”
How watching TV at 2:00 AM led to a $300 million business
Follow the anecdotal evidence…

4. Light Bulb #3: The day two years ago an
Internet Marketer told me the “deep, dark secret
of selling physical products…” L
Actually, I heard that for the first time in 1981
Actually, I had heard that one for the first time in 1981…

5. Light Bulb #4: Persistent, aggressive marketing is not stubborn or bullheaded…or how we went from loser mailing... to loser mailing... to mailing over 20 million pieces of direct mail…for the same book

6. Light Bulb #5: Your database of customers are real people…the breakthrough thinking about multiple control packages*

7. Light Bulb #6: How you sell is how they will respond
The story about the “survey package” and the “bookalog”…and the huge direct marketing lessons we learned by mailing both in the millions…

8. Light Bulb #7: Learning the hard way trying to sell prevention…

9. Questions?
What specific questions do you have?
Company & Contact Info:
Brian Kurtz
Boardroom Inc.