1. Introduction to Unit Before we start – what is a brief?
Why do you think it is important to have a creative brief
What types of briefs have you worked from – list the pros and cons of some briefs you have received here
Can you name any ‘types of briefs’?
Lesson 1

2. Task 1a
Read over the two briefs (handout) and answer the questions (1-6)
Highlight the important sections of these briefs which you think will help you produce this product
Which brief do you prefer?
Why? What are the main differences between them?
List 2 good and 2 bad points from both
Do you think these briefs are formal or informal?
How much creative scope do they give you?
Lesson 1

3. Task 1b Read over the two briefs (handout) and answer the question 7
Take the information from both briefs and create your own using the best bits from both
Make this brief as creative as you see fit and upload it to your weebly page
Lesson 1

4. Lesson 6 & 7

5. Different types of briefs
Contractual
Negotiated
Formal
Informal
Commission
Tender
Competition
Lesson 1
Examples can be found at

6. You have until the end of lesson to do this
Task 2
From class discussion and information on weebly as well as your own research you need to put a PowerPoint together outlining the following
What each of the 7 briefs are
1 positive for the type brief
1 negative for the type of brief
Find examples for at least 4 out of the 7 types
Upload your PowerPoint to your weebly page
Lesson 1 ( give 20 minutes of lesson 2 if they haven’t completed it in lesson 1)
You have until the end of lesson to do this

7. Lesson 8

8. Task 3 Choose 1 of the 7 types of briefs and write your own.
This brief must be for an animation and will be given to a member of your class to make over the next week. You can state as little or as much as you think is necessary and at the end you will mark that persons work against your brief.
Lesson 2

9. Print off your brief and pass them to the front.
Luck dip
Print off your brief and pass them to the front.
You have the next 2 lessons to do the following:
Go to your client and negotiate any changes you wish to make (at least 1)
Create any planning / pre-production materials you think you need to produce
Create the animation / upload it to your site
a link to your client so they can evaluate it
Lesson 5, 6, 7 and 8

10. Homework - Evaluation Task 1: You are the client
Grade the piece of work which was created for you in accordance to your brief.
Grade the following out of 5
How closely the production followed the brief
How good the production was (would you put your name to it and commission it?)
How good the planning was
your feedback back to the creator
Lesson 6
Task 2: You are the creator
Once you have had your feedback back, you must write a 200 word evaluation on:
How you could have followed the brief better
What would have made this task easier with regard to client contact
What you will do differently in future in order to create what the client is asking for

11. What needs to be uploaded from this week
Your idea of what a brief is and why it is important
Task 1a (take a picture of the handout and upload)
Task 1b (Your brief created from the two on the handout)
In your ‘client’ column
In your ‘producer’ column
Your written brief for the producer
The negotiated brief (the one you both came up with)
A link to the work that was carried out
Your feedback
The brief your received
The negotiated brief
The work you carried out
The feedback your received
Your evaluation