1. MICROSOFT GO-TO-MARKET SERVICES SUCCESS STORY
Saasabi Grows Partner Connections via PartnerLink
About Saasabi
Saasabi is a BizSpark Plus start-up founded in 2012 and based in Sydney, Australia. Saasabi provides a SaaS-based business intelligence engine to business partners to support their customers’ reporting and analysis needs. Find out more at saasabi.com.
“Microsoft PartnerLink and WPC enabled me to engage with a large number of potential partners quickly and effectively." – Bill Trestrail, CEO, Saasabi
PROGRAMS: Saasabi was keen to grow its business by expanding the company’s network of ISV and SI partners around the globe. The company’s CEO and his team seized the opportunity to attend Microsoft’s Worldwide Partner Conference (WPC), which hosts attendees from more than 150 countries.
Meeting strategic global partners at WPC and beyond can happen by luck, but membership in Microsoft PartnerLink takes chance out of the equation. Saasabi used the matching function to select criteria that strategically targeted ideal partners for its business, and then took advantage of the ability to contact them directly. While at WPC, Saasabi joined the Microsoft Go-To-Market Services Partner-to-Partner Speed Dating event to facilitate additional connections.
BENEFITS: Microsoft PartnerLink helped Saasabi make the most of its time at WPC, with several partner meetings arranged before the conference even began. Saasabi met 60 potential partners from around the world, which led to 10 active engagements in the months that followed.
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