1. Executive Director 2017 Year End Report
Paddle Canada
Executive Director 2017 Year End Report
photo: Thompson River University

2. Strategic Plan Update

3. Strategic Plan Update
Float Plan for Success Sustainability by 2019

4. Strategic Plan Update Float Plan for Success 2016-2018
Youth: Schools, Scouts, Cadets, Canoe Kayak Canada (CanoeKids) & Eau Vive Quebec’s Jeunes Pagayeurs – with PaddleSmart and or PC Intro Kayak & Canoe programs

5. Strategic Plan Update Float Plan for Success 2016-2018
Public Awarness & Membership: 2017 was the highest number of course participant and memberships in decades

6. Strategic Plan Update Float Plan for Success 2016-2018
Partnerships with Duke of Edinburgh Award Program for PaddleSmart reaching 60,000 youth by end of 2018
Instructor Member purchase partners Kayak Distributions (Riot Kayaks, Boreal Designs) & Aquabound/Bending Branches.

7. Strategic Plan Update Float Plan for Success 2016-2018
Instructor Development - improved Certification Maintenance policies and resources, online course, membership registration and payments

8. New Public and Member Website
Rebuild of PaddleCanada.com public and members site managed by two different teams
Member website is available in both English and French
We are very thankful for the financial contribution Mountain Equipment Co-op and Paddle Manitoba.

10. PaddleSmart Last year of project winding down by March 31, 2018.
Over 250,000 annually reached in face to face workshops, public outreach of PaddleSmart’s Three T’s message
Re-applied in November 2017 for another 3 years of new initiatives for PaddleSmart project.
Safety Messaging of PaddleSmart distributed nationally in multi-media with partners Blue Ant Media
11 Million Social Media impressions & 6.2 Million Print
1.2 Million Video Views

11. PaddleSmart

12. PaddleSmart

13. Business Services www.bmsgroup.com/canada
BMS Risk Services now provide Paddle Canada Organization and all it’s members and course Liability and Sport Accident Insurance
BMS also provides great rates to PC members who need insurance for their own businesses which then in turns supports Paddle Canada.
BMS provides:
event insurance via application form
customer service in both languages
online webinars for members on risk, waivers, insurance and more.
We are pleased to be working with BMS Risk Services, Ottawa who specialize in non profit association insurance.

14. Staffing Updates Committee Updates
Nathan Vatcher – Executive Assistant and Member Services Coordinator since May 2017
Committee Updates
A new adaptive paddling committee was created to help support Paddle Canada instructors with resources and best practices for all different abilities and groups who want to access kayaks, canoes and sup’s.
photo: angleoar.com

15. Over 20 Events Nationally
Toronto Boat Show – PaddleSmart Presenter Training
Halifax Boat Show – Exhibitor and PaddleSmart Training
Winnipeg Boat Show - Exhibitor
Calgary, Ottawa and Montreal Outdoor Adventure Shows - Exhibitor
Cottage Life Spring and Fall Shows – Toronto and Edmonton
Ontario Camps Association Counselor Training Days - Exhibitor
Canadian School Leadership Conference (Waterloo, ON) – Exhibitor
Ontario Student Leadership Conference, Niagara Falls, ON
PaddleCopia – Trailhead Paddleshack (Ottawa) – Exhibitor
National Paddling Week – National
MEC Paddlefest (4 of 7 events nationally)
PaddleSports Retailer – (Madison, WI) – Exhibitor
Ottawa River Keeper Parade (Ottawa) – Exhibitor
SARSCENE (Winnipeg) - Exhibitor

16. Advocacy Paddle Canada continues to be involved with:
GetKidsPaddling – working committee getting more kids on the water (ORCKA, Outward Bound, Scouts Canada and others)
Transport Canada National Recreational Boating Advisory Council with many other national boating association members
SAR Prevention Working Group – Members include Coast Guard, National Defense, Transport Canada, Avalanche Canada, RCMP and regional Police Services, SARVAC, First Nations and others
Navigation Protection Act – as we continue to monitor, present before House of Commons Committee and make recommendations on Bill C-69

17. Annual Projects
Waterwalker Film Festival – multiple screenings at many small events - $1032 in profits
Bill Mason Scholarship – Awarded $1000 annual award to Maeve McDonald (School of Architecture at Laurentian University with a minor in Indigenous studies and study in building solutions in northern climates).
$14,500 left in GIC Scholarship Account

18. Social Media 6830 Followers 10% growth over 2016 Avg Post Reach 2500
Enewsletter 15,238
5824 Followers
2 % growth over 2016
21.2 K Followers
17% growth over 2016
Avg Reach 12 K,
Avg Impressions 58K

19. Membership 2017 2257 Total Members ( up 2%) 2209 Instructors (up 4% )
48 Individuals (down 38%)
7 Regional Member Associations
4 Paddling Associations (Clubs)
This is an all time high membership number in last decade. There were 1300 members in We have experienced 73% growth in the last 8 years in membership.

21. Courses & Clinics Courses & Clinics Courses 1223 Clinics 347
Instructor 313
Total: 1883
Participants:
Skill 6288
Instructor 1428
Trainer Mentorships 57
Clinics 2082 *estimated
Total 9855

23. Five Year Participation Instructor & Skill Combined

25. Executive Director 2017 Year End Report
Paddle Canada
Executive Director 2017 Year End Report
photo : jim macdonald