1. PATHOS ARGUMENTS

2. Emotion?
Effective? Why/why not?

3. Emotion?
Effective? Why/why not?

4. Emotion?
Effective?
Why/why not?

5. Emotion? Effective? Why/why not?

9. Turn to page 669 in your book – read the article and explain what type of approach they took and if it was effective. What was the purpose of this approach?
Now page 822 – are these ad campaigns effective? Why/why not?

10. Brainstorm: What are some issues that plague teenagers in high school?
NOW YOUR TURN
Brainstorm: What are some issues that plague teenagers in high school?

11. Now create a tag line with strong pathos addressing this issue