1. Leadership for Greater Detroit’s
Economic Growth

2. Agenda Our Situation Transforming the Region Transforming Detroit
Improving Our Competitiveness

3. Who We Are PRIVATELY-FINANCED, NON-PROFIT Founded in 1970 MEMBERSHIP
Exclusively composed of chief executive officers of the leading corporations and universities of southeast Michigan
Provide 350,000+ Jobs
Serve 130,000+ Students
Generate $1 Trillion+ Revenue
ACCOMPLISHMENTS
Renaissance Center
Stimulated $1 Billion in New Investment

4. A Region in the Heart of North America

5. Surrounded by Freshwater

6. Business Viewpoint of the “D”
Flat world = More choices
Site selection is a process of elimination
Market & Talent Pool
Perceptions
Business Climate
Community

7. Talent Viewpoint of the “D”
Detroit ranked “least desirable” by 15 regions
Detroit ranks ourselves even less desirable
Internationally
Nationally
Regionally

8. Liabilities of the “D” Slow & aging population growth
Average education attainment
High labor costs, benefits, union rates
High total cost of business
Unfriendly regulatory environment
Perception of crime

9. A Region with a History of Challenges
Geo-political division
Racial divisions
Procurement-based growth
Entitlement mindset
Legacy leadership

10. Assets of the “D” Big market & workforce pool Engineering base
Big metro region
Big market & workforce pool
Still the center of the automotive industry – a globally growing sector
Engineering base
A world-class airport with 25,000 acres of under-developed land in an era of exponential growth of transport & logistics

11. Assets of the “D”
5th greatest concentration of creative economy workers in US
Strong higher education system
Under-appreciated quality of life
and assets

12. Period of Transformation
Realization we must help ourselves
No help coming from federal or state governments
Auto labor agreements
Unprecedented level of collaboration, but still in its infancy
One D

13. Transforming the Region
The Road to Renaissance:
Region’s first economic development strategy
Plan for the region, not an organization
Facilitated by Renaissance, led by community
Based on facts and community input
Benchmarked 6 regions
Analyzed workforce & business strengths
Reviewed 15 previous studies
650 people/500 organizations
Action-oriented: 3 Year Focus

14. Road to Renaissance Priorities
Become the Global Center for Mobility
Develop an Aerotropolis
Grow Greater Detroit’s Creative Community
Expand the Region’s Entrepreneurial Capacity
Secure the Future Talent Base
Promote Globally, Communicate Locally

15. CHANGE THE BUSINESS ENVIRONMENT SUPPORT GROWTH OF KEY SECTORS
Road to Renaissance
CHANGE THE BUSINESS ENVIRONMENT
Entrepreneurial Capacity
Talent Base
Communication
SUPPORT GROWTH OF KEY SECTORS
Mobility
Aerotropolis & Logistics
Creative Sectors
TRANSFORM REGION
Per Capita Income Growth
Employment Growth
Business Diversification

16. Mobility NEW MARKETS IMPROVED COMPETITIVENESS
MOBILITY INNOVATION CENTER
Community Leadership for Auto investments
B2B
Technology Transfer
Support Growth of New Technologies
Identify Non-Auto Sector Markets

17. Aerotropolis & Logistics
BENCHMARKING
MASTER DEVELOPMENT PLAN
BUSINESS
ATTRACTION
STRATEGY
MARKETING PLAN

18. BUSINESS ATTRACTION STRATEGY
Creative Community
ASSET MAP/
WEB SITE
CREATIVE INDUSTRIES NODE
POSSIBLE
NODES ALONG
THE CORRIDOR
BUSINESS ACCELERATOR
ARTS & CULTURE NODE
BUSINESS ATTRACTION STRATEGY
ENTERTAINMENT
NODE
MUSIC NODE
MARKETING PLAN

19. Entrepreneurship
REGIONAL
INNOVATION
NETWORK
EXISTING
NEW

20. Entrepreneurship
High Growth Companies
Regional Funds
Fund of Funds

21. Talent Increase Retention of Educated Workforce
Internships
Apprenticeships
Increase STEM Educated Workforce
Curriculum
Awareness
Increase Post-Secondary Education Attainment
Target Populations

22. Promote and Communicate
INTERNAL
- Raise awareness of assets & opportunities
- Think as One D
EXTERNAL
- Educate media
- Impact national surveys
- Develop “Message carriers”

23. Summary 2008 2009 2010 Become the Center for Global Mobility
Open a Mobility Innovation Center
Become the Center for Global Mobility
Benchmarking
Master Development Plan
Business Attraction Strategy
Marketing Plan
Develop an Aerotropolis
Asset Map/Web Site
Creative Corridor Development Plan
Creative Industries Business Accelerator
Grow the Creative Community
Regional Business Accelerators Funding
Regional Fund of Funds
Expand Entrepreneurial Capacity
Promote STEM Education
Regional internship/apprenticeship program
Increase post-secondary education
Secure the Future Talent Base
D-Newsbureau
Promote Globally; Communicate Locally

24. Community Leadership ROAD TO RENAISSANCE STEERING COMMITTEE
DETROIT REGIONAL CHAMBER
& U-M DEARBORN
CENTER FOR AUTOMOTIVE RESEARCH
AEROTROPOLIS TASK FORCE
CREATIVE COMMUNITY COMMITTEE & CITY OF DETROIT
REGIONAL INNOVATION NETWORK
ONE D & D-NEWSBUREAU COMMITTEE
A new model of “distributed leadership” that can serve as a model
- Ford Foundation

25. Transforming Detroit DEGC/City DIF DDP Renaissance
IDENTIFY PRIORITIES &
SUPPORT FRONT-LINE
ORGANIZATONS

26. Building the Next Detroit
ROAD TO RENAISSANCE
FINANCING PROGRAMS (DIF)
BUSINESS ATTRACTION (DEGC)
PUBLIC SPACE MAINTENANCE
SUPPORT DOWNTOWN (DDP)
Promote & Communicate
Talent
Entrepreneurism
Creative Community

27. Improve Competitiveness
STRONG INDUSTRY BASE IN DIVERSE SECTORS
STRONG TALENT BASE
POSITIVE IMAGE
GROWTH OF INNOVATION & ENTREPRENEURISM
COMPETITIVE
BUSINESS
CLIMATE

28. Improve Competitiveness
State tax structure that reflects “total costs” of doing business
Structural reforms to achieve a sustainable state budget
Collaborative vs. adversarial regulatory system
Prioritize state investments on higher education, public infrastructure and urban redevelopment

29. The Road to Renaissance
Improve Competitiveness
Transform Region’s Economy
Transform Detroit’s Economy

30. What You Can Do How do you react when travelling?
How do you talk with your friends and associates?
When was the last time you spent time downtown?
Do you ask your elected officials to embrace regional solutions and challenge them when they don’t?
Do you encourage your children to advance their education?