1. Media & Entertainment
Business challenge
Costly and inflexible on-premises infrastructure was holding back Alchemy Media’s growth ambitions. The company’s employees needed fast, reliable access to core media planning systems from any location.
Transformation
Alchemy worked with Avetta Global to migrate systems from eight physical servers to five IBM Cloud bare metal servers with VMware virtualization, completing the move non-disruptively in a matter of days.
“We want systems that support our business but don’t distract from our core activities.”
—Mark Davis, Manager of Real Estate Strategy, Alchemy Media
Business benefits:
Fast
migration to the cloud without any impact on online users
Reliable
dedicated hardware ensures excellent performance with minimal administration
Low-cost
cloud infrastructure provides greater flexibility for a growing business
Alchemy Media
Unleashing creativity and growth with trouble-free computing on the cloud
Solution components
IBM® Cloud bare metal servers
VMware vSphere on IBM Cloud
Client Name
Alchemy Media
Company Background
Alchemy Media is an urban street media provider that transforms blank walls, windows, wall signs, and construction barricades into advertising showcases for some of the world’s most famous brands. Offering both traditional “wildposted” formats with paper posters and more interactive experiential advertisements, Alchemy brings brand awareness to the street at eye level. Founded in 1969, the company has a major presence in the top 20 U.S. markets and subsidiaries in Canada, the U.K., and across Europe.
Business challenge
Costly and inflexible on-premises infrastructure was holding back Alchemy Media’s growth ambitions. The company’s employees needed fast, reliable access to core media planning systems from any location.
The benefit
Alchemy Media completed a rapid migration to the cloud with reliable, dedicated hardware ensuring excellent performance with minimal impact to users, all contributing to a low-cost and flexible infrastructure perfect for a growing business.
Pull Quote
“We want systems that support our business but are invisible and don’t distract from our core activities.”
—Mark Davis, Manager of Real Estate Strategy, Alchemy Media
Solution components
IBM® Cloud bare metal servers
VMware vSphere on IBM Cloud
Case study Link
Alchemy Media is an urban street media provider that transforms blank walls, windows, wall signs, and construction barricades into advertising showcases for some of the world’s most famous brands. Offering both traditional “wildposted” formats with paper posters and more interactive experiential advertisements, Alchemy brings brand awareness to the street at eye level. Founded in 1969, the company has a major presence in the top 20 U.S. markets and subsidiaries in Canada, the U.K., and across Europe.
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