1. Advertising
Marketing 1

2. Advertising
A paid form of communication delivered to the consumers by a product maker or seller.

3. Effective advertising has 4 components
AIDA:
Attraction – the ad catches the attention of the intended consumer
Interest – the ad holds the interest of the consumer long enough to present the message
Desire – the ad’s message makes the consumer want the product
Action – the consumer is motivated to buy the product

4. Advertising: Main Goals
Aligned with components:
Draw attention
Create awareness
Build enthusiasm
Drive demand

5. What is an Advertising Campaign?
Advertising campaigns are a group of:
Advertisements
Commercials
Related Promotional Material
Activities designed as part of a coordinated plan to meet specific goals.

6. Components of Ad Campaign
Determine theme
Identify the target audience
Determine objectives
Establish the budget
Develop the message
Select the media
Evaluate the campaign

7. Olympic Ad Campaign Video
Toyota: Under Armor:

8. Olympic Sponsors Panasonic Samsung Toyota Dow Omega
Coke Proctor & Gamble VISA Intel Bridgestone
Panasonic Samsung Toyota Dow Omega

9. Project: Olympic Ad Campaign (ANY year)
Work with a partner or individually
Choose a high profile Olympic ad campaign (ANY year) – see examples 
Research the campaign
Prepare a PPT presentation which includes:
Company
Campaign Theme
History (dates)
Cost of Campaign
Other promotional items used during the campaign
Include Pictures/Videos
Coke Proctor & Gamble VISA Intel Bridgestone Panasonic Samsung Toyota Dow Omega