1. Media

2. Definition:
An intervening means or agency used when we want to communicate with people indirectly

3. Media does not offer a transparent window on the world but representations and images
Selective versions of the world rather than direct sensation

4. Media & Medium wide range of modern communication tools: Cinema
Television
Newspapers & Magazines
The internet
Advertising
Recorded Music
Photography
Radio

5. What is Media Education?
Media texts combine several “languages”
Visual
Audio
Written

6. Process Outcome Education Media constitutes most of your leisure life
Economic, social and cultural importance of media
Cultural expression
A class that is relevant to your life!
Media Literacy
Ability to read into media and discern economic, social and cultural importance

7. Media and Culture Media and culture are inextricably linked.
Culture has been called a “whole way of life”
The study of media is the study of lifestyle and therefore culture

8. "Our models of communication
"Our models of communication ...not only describe(s) behavior; we create a particular corner of culture - culture that determines, in part, the kind of communicative world we inhabit."
James Carey
“Communication as Culture”

9. looking for from you to…
develop an understanding of the media culture that surrounds you.
develop ability to reflect on your activity as a reader of media texts
understand (or attempt to understand) the broader social and economic factors that are in play
analyze critically as a process of dialogue

10. The key question to ask to help you critically analyze a media text is…

11. What is being said,
through which channel
and to whom,
and why?