1. :: SecureId :: Security of Identity Through Knowledge
Imagine that you are in control of your digital identity.
danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

2. danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002
Underlying Questions
What is context in a digital realm? Why does it matter?
Why is multi-faceted digital identity important?
Who should control personal data? Why? How?
danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

3. What is context in a digital realm? (and why does it matter?)
Context provides cues necessary for appropriate social interactions
Individuals present different facets dependent on context
Context is derived from location, people and types of interactions
Digital realm: location is irrelevant or misleading; often replaced by personas
danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

4. Why is multi-faceted digital identity important?
Necessary to present oneself properly (social norms or mores)
Useful for developing contextual reputations
Crucial for marginalized individuals
Directly related to trust/deception
danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

5. Who should control personal data? Why?
Individual vs. business vs. government
Privacy vs. economic gain / ease of use
Individual control of identity essential for improved online social interactions
Must be able to properly present oneself
Must understand how one is being perceived
Should be able to control representation, not just data
danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

6. An Approach :: SecureId
Construct & manage digital facets
Associate particular identity information with them
Knowledge-based security to control who may access them
Provide personal visual landscape
Conveys individual digital portrait
Gives individuals a sense of what they are sharing
danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

7. danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002
Profile Construction
danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

8. danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002
Facet Creation
danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

9. danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002
Example worlds
danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

10. danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002
More Information
danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002