1. Cisco 500 Series Stackable Switches
Product Presentation

2. Agenda Product Overview Product Transition Technical Feature Overview
Positioning
Competitive
Resources and URLs

3. Cisco Small Business 500 Series Value Proposition
Fully Featured Stackable Switch at an Affordable Price
Investment Protection with Enhanced Support &Warranty
Ease of Use
Advanced features
More security features to protect network traffic
Energy efficient (EEE)
1G, 5G, and 10G Stackable options— copper and fiber
Multiple management options
Auto voice features to easily deploy IP telephony solution
True stacking enables multiple switches to be managed as one switch
Interface and documentation available in seven languages
Cisco Small Business Support Service
Limited lifetime warranty with next business day advance replacement
Firmware updates
Cisco Confidential 3

4. Cisco 500 Series Switches Product Overview
Next-generation Cisco Small Business Stackable Managed Switches replacing older Small Business products—not a rebrand
24 to 52 port models up to Gigabit Ethernet with optional 10-Gigabit uplinks
802.3af POE, 802.3at POE+, Legacy POE
True stack—configure/troubleshoot/manage stackas a single unit
Network-wide auto voice deployment using multiple protocols
EEE energy-efficient technology
Enhanced features including security, IPv6, VRRP*, RIP*
10 Gig and 5 Gig stack options
Limited lifetime warranty with NBD
Cisco 500 Series Switches
* 500X models

5. Cisco 500 Series Switches Model Overview
Fast Ethernet
Gigabit Ethernet
SF500-24
24 10/100 ports
4 Gig ports (2x5G SFP)
SG500-28
24 10/100/1000 ports
4 Gig ports (2x5G SFP)
1/5 Gig Stack Links
SF500-24P
24 10/100 PoE ports
4 Gig ports (2x5G SFP)
SG500-28P
24 10/100/1000 PoE ports
4 Gig ports (2x5G SFP)
SF500-48
48 10/100 ports
4 Gig ports (2x5G SFP)
SG500-52
48 10/100/1000 ports
4 Gig ports (2x5G SFP)
SF500-48P
48 10/100 PoE ports
4 Gig ports (2x5G SFP)
SG500-52P
48 10/100/1000 PoEports
4 Gig ports (2x5G SFP)
SG500X-24
24 10/100/1000 ports
Four 10 GigSFPs
10 Gig Stack & Uplinks
SG500X-24P
24 10/100/1000 PoE ports
Four 10 GigSFPs
SG500X-48
48 10/100/1000 ports
Four 10 GigSFPs
SG500X-48P
48 10/100/1000 PoEports
Four 10 GigSFPs 5

6. Cisco 500 Series Model Pricing
Model Name
Product ID
Ports
List Price
SF500-24
SF K9
24 10/100; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
$590
SF500-24P
SF500-24P-K9
24 10/100 PoE+; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
$932
SF500-48
SF K9
48 10/100; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
$1006
SF500-48P
SF500-48P-K9
48 10/100 PoE+; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
$2062
SG500-28
SG K9
24 10/100/1000; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
$1005
SG500-28P
SG500-28P-K9
24 10/100/1000 PoE; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
$1360
SG500-52
SG K9
48 10/100/1000; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
$1911
SG500-52P
SG500-52P-K9
48 10/100/1000 PoE; 4 Gigabit Ethernet (2 Combo mini-GBIC + 2 1G/5G SFP)
$2743
SG500X-24
SG500X-24-K9
24 10/100/1000; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)
$1905
SG500X-24P
SG500X-24P-K9
24 10/100/1000 PoE; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)
$3175
SG500X-48
SG500X-48-K9
48 10/100/1000; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)
SG500X-48P
SG500X-48P-K9
48 10/100/1000 PoE; 4 10 Gigabit Ethernet SFP+ (1G/5G/10G SFP+)
$5556

7. Simplified Configuration and Common Management
New
Cisco Configuration Assistant (CCA) for system-wide deployments
Cisco Discovery Protocol and Cisco SmartPorts for easy management
CLI for text-based configuration for mass deployment
Cisco FindIT/Small Business Toolbar Application
Full integration with OnPlus
True stacking to manage multiple switches as a single unit
Standalone configuration using the embedded Web GUI
Remote monitoring support using SNMP
Menu-based access through console for disaster recovery
Web GUI
CCA
SNMP Mgmt
Platform
CLI
FindIT
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential

8. Reliable SMB Network Foundation
Internet
500/500X
500/500X
Building 2
Application 3 – example in Small Business is low-latency application in Taiwan in a Doctors facility where X-Rays are being shared in real-time in the campus
Storage
XG Connectivity for Servers/Storage
Creates a Reliable, Local-Area Network
Easily Integrates with Data, Voice, Video, and Wireless
Easy to Use with Consistent Interface Across All Cisco® Small Business Products
Cisco Confidential 8

9. Small Business Switch Accessories Mini-GBIC/SFP Transceivers
Fast Ethernet Transceivers
Gigabit Ethernet Transceivers
MFEBX1 | 100BASE-BX-20U SFP transceiver
1310-nm wavelength for single-mode fiber
For distances up to 20 kilometers
MGBBX1 | 1000BASE-BX-20U SFP transceiver
1310-nm wavelength for single-mode fiber
For distances up to 40 kilometers
MFEFX1 | 100BASE-FX SFP transceiver
1310-nm wavelength for multimode fiber
Support for 100-Mbps speed up to 2 kilometers
MGBLH1 | 1000BASE-LH SFP transceiver
1310-nm wavelength for single-mode fiber
For distances up to 40 kilometers
MFELX1 | 100BASE-LX SFP transceiver
1310-nm wavelength for single-mode fiber
For distances up to 10 kilometers
MGBLX1 | 1000BASE-LX SFP transceiver
1310-nm wavelength for single-mode fiber
For distances up to 10 kilometers
MGBSX1 | 1000BASE-SX SFP transceiver
850-nm wavelength for multimode fiber
For distances up to 550 meters

10. Switch Accessories 10G/5G SFP+ Modules
10G Ethernet Fiber Transceivers
5G/10G Copper Transceivers
SFP-H10GB-CU1M 10G/5G SFP+ transceiver
Twinax cable, passive, 30 AWG cable assembly
One meter
SFP-10G-SR | 10G SFP+ transceiver
850-nm wavelength for multimode fiber
For distances up to 300 meters
SFP-H10GB-CU3M 10G/5G SFP+ transceiver
Twinaxcable, passive, 30 AWG cable assembly
Three meters
SFP-10G-LR| 10G SFP+ transceiver
1310-nm wavelength for single-mode fiber
For distances up to 10 kilometers
SFP-H10GB-CU5M 10G/5G SFP+ transceiver
Twinaxcable, passive, 30 AWG cable assembly
Five meters
SFP-10G-LRM| 10G SFP+ transceiver
1310-nm wavelength for single-mode and multimode fiber
For distances up to 300 meters

11. Cisco 500 Series Warranty Covers Length Hardware Replacement
Switch, fans, and power supplies
Length
Limited lifetime warranty (new)
Hardware Replacement
Next business day advance replacement (where available, otherwise return to factory)
Complimentary Phone Support
One year
Online Chat Support
Software Updates for Bug Fixes
Term of warranty

12. Service Extends to All Cisco Small Business Products
Small Business Support Service
Pricing and SKU
Three Years of ‘peace-of-mind’ support for Small Business Products
Simple, easy-to-sell and support
Access to Small Business Support Community
Online Chat Support 24x7
Telephone Support during Local Business Hours
Delivered by Cisco, optional Partner value-add
CON-SBS-SVC2
Cisco expands small business support, making the Cisco Small Business Support Service—delivered by the partner, backed by Cisco—available across the entire small business portfolio. Cisco warranties for small business products have also been enhanced and simplified.
Small Business Support Center
Quick access to CCNA certified engineers for small business support issues
© 2010 Cisco and/or its affiliates. All rights reserved. 12 12

13. Improved Deployments DHCP Auto-Configuration LLDP-MED + CDP
A way to deploy switches en-masse
Uses DHCP Options 66 and 67
Switch automatically loads its config from a TFTP Server
DHCP Auto-Configuration
LLDP—standards-based discovery mechanism similar to CDP
Switch learns devices attached to specific ports
Switch notifies endpoint which Voice VLAN to use, QoSparameters to set, etc
LLDP-MED + CDP
Smartports—pre-created macros to speed up deployments
Auto Smartports—Apply appropriate Smartports role to port based on discovered device
Auto Smartports
Network-Wide Auto Voice VLAN
Dynamic creation and propagation of Voice VLAN and QoSacross the network
TextView CLI
Text-based Command Line Interface to ease mass deployment

14. Using DHCP Option 66 1
SP creates template config file via Sx500 Web GUI and backs up to TFTP server
SP Expert
300/500 Series
TFTP Server 2
SP IP Network
IAD
300/500 Series
Sx500 powers up, connects to IAD, requests DHCP. IAD sends option 66 (IP of TFTP server, TFTP server can be IAD itself) to download config file
DHCP Req
DHCP Offer w option 66/67
Only for day0 3
SP IP Network
IAD
300/500 Series
Sx500 requests CFG file from TFTP server, once file is obtained, switch saves file to startup config and reboots
TFTP Server
TFTP Config file

15. 500/300/200 in UC Deployments Power the Phones Using PoE
Zero-Touch Deployments
Learns the Voice VLAN from UC3xx/5xx or IAD via CDP/LLDP
Instruct phones via CDP/LLDP on Voice VLAN and QoS parameters to use
Automatically assign Voice VLAN on all relevant ports in the network
Links between Switches
Links to UC and IAD
Links to Phones
Links to APs
Automatically set security levels for different types of devices with Auto smartports
Number of devices, Storm Control, Port mode, VLAN, Spanning Tree
Managed by CCA
Cisco UC500 and IP Phone

16. Auto Voice VLAN Competitor Support
Manual Config
Automatic setup
Call Control
UC or HSB A
Create Voice VLAN B
Setup QoS parameters C
Config LLDP-MED Network Policy A
Activate OUI Auto Voice VLAN
Switch 1 D
Add Voice VLAN to port B
Create Voice VLAN on Switch C
Populate OUI table
Switch 2 D
Add Voice VLAN to port 1
Recognize phone— LLDP-MED 1
Additional Manual Config:
When Voice VLAN changes
When QoS rules in network changes
If Voice VLAN on switch 2 not set same as switch 1
If QoS on Switch 2 not set same as switch 1
If OUI table not correctly populated 2
Recognize phone—OUI 2
Instruct phone which Voice VLAN and QoS to use—LLDP-MED
Apply appropriate QoS and assign to Voice VLAN
LLDP Approach | AUTO
OUI Approach | AUTO
© 2009, Cisco Systems, Inc. All rights reserved.
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17. Auto Voice Deployment Across Network Supported Only with Cisco 500, 300, and 200 Switches
Automatic setup
Call Control UC or HSB 5
Switch Configures port Fa1 with optimal parameters for IP Phone 1
CDP Advertises Voice VLAN 100
VLAN 100 created on switch—assigned to port Gi4 and Gi5
No ManualConfigNetwork Adapts Automatically To:
Voice VLAN changes
QoSrule changes in network
If Voice VLAN on switch 2 not set same as switch 1
If QoS on Switch 2 not set same as switch 1
Even when different call control devices advertizing different Voice VLANs connected to the network
Gi4 2 4
Instruct phone which Voice VLAN and QoS to use—LLDP-MED or CDP
Switch 1
Gi5
Fa1 6
Advertizes Voice VLAN 100 and QoS parameters via VSDP to switch 2 3 7
VLAN 100 created on switch—assigned to port Gi1 and Fa1
Recognize phone—CDP/LLDP-MED
Gi1 9
Instruct phone which Voice VLAN and QoS to use—LLDP-MED or CDP
Fa1
Switch 2 10 8
Switch Configures port Fa1
with optimal parameters for
IP Phone
Recognize phone—CDP/LLDP-MED
True Zero Touch Deployment| AUTO
Working on Patent Application
© 2009, Cisco Systems, Inc. All rights reserved.
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18. Automatic Deployment of Voice
Automatic setup
UC560/UC320
(HSB—SRP or IAD)
Gi0/1/0 1
CDP Advertises
Voice VLAN 100 2 4
VLAN 100 created
on switch —assigned to port Gi4
VLAN 100 created
on switch —assigned to Gi28
300/500 Switch 3
Voice VLAN 100 and SCP/COS values advertized via VSDP
300/500 Switch
Gi4
Gi28
Gi1
Fa1
Fa4 5 7
CDP/LLDP Advertizes
Voice VLAN 100 and DSCP/COS values—switch adds to Fa1. Sets port with ideal Parameters for Phone
CDP/LLDP Advertises
Voice VLAN 100 and DSCP/COS values—switch adds to Fa4. Sets port with ideal parameters for AP 6
CDP/LLDP Advertises
Voice VLAN 100 and DSCP/COS values —switch adds to Gi1. Sets port with ideal
Parameters for Phone
7975
AP541
SPA525

19. Technical Overview

20. Stackable Switches Sx500—5G Resilient Stacking
Low cost stackable switches
Gigabit and 10/100 versions
High power PoE (802.3at »30W vs. 15W)
SG500X—10G Resilient Stacking
SG500 features with 10G stacking/uplink SFP+ ports (Gigabit only)
Supports stacking or connections to server with 10G interfaces
SG500X adds:
Dynamic Layer 3 switching
10 Gig Interfaces for stacking or Device connectivity
VRRP—Virtual Router Redundancy Protocol (HSRP)
Cisco SF500-48P
Cisco SG500X-48

21. 500/500X Series—True Stacking
Single IP management
Troubleshoot, configure, and manage entire stack as single entity
Spanning Tree, Port/VLAN mirror, LAGs, ACLs, QoS, etc.
Stack-plane Dual Ring Architecture
High throughput
Sx500 » 10 Gbps
SG500X » 20 Gbps
Stacking Resiliency—switch can be removed with minimal affect to rest of the stack

22. Feature-Rich Switches Offer Best Value
Performance
Layer 2 Switching and Layer 3
Security
Quality of Service
Management
and General
Cisco® Discovery Protocol &Smartports
Wire-speed performance on Fast Ethernet and Gigabit Ethernet switches
Nonblocking switch fabric
PoE + (802.3at) with up to 30W per port
VLANs
Spanning tree
Link aggregation
802.1Q trunking
Port and VLAN mirroring (SPAN)
Multicast
Virtual Router Redundancy Protocol (VRRP)
RIP and Static
MAC-based port security
IEEE 802.1x
Storm control
Secure Core Technology (SCT)
Private VLAN Edge (PVE)
DAI, IPSG, STPRG, DHCP Snooping
Classification
802.1P
DSCP/CoS
WRR/SP
Rate limiting
Policing and Shaping
Intuitive interface
IPv6 Host
Port and VLAN mirroring
Localization
LLDP-MED
Auto voice VLAN
Cloud Management
Desktop
Cisco phone plus desktop
Router
Switch
Access point
Other
Designed for Small Business

23. Cisco 500 Series Switches Power over Ethernet
All models feature 802.3at PoE (Power over Ethernet Plus (PoE+)
High power budgets enable up to 30W consumption per port
Backward compatible with 802.3af
Cisco Legacy POE also supported
Supports Power Hungry Devices:
Dual-band n access points
Video-based IP Phones
PD Powered Switch
Video endpoints
Need for rewiring eliminated
More device placement options

24. Energy-Efficient Technology Auto Power-Down
Automatically turns off power on Gigabit Ethernet RJ-45 port when the switch detects a link down
If there is no link on a port (when there is no connection or the device connected is turned off), the port(s) enter a “sleep mode”
Resumes active mode when the switch detects the link is up or a device is connected
Switch sends out electrical pulses at frequent intervals
Adjusts power based on cable length (on Gigabit Ethernet models)
Detects the length of connected Ethernet cable and adjusts power usage accordingly—without affecting performance
EEE (802.3az) support lowers power during quiet periods

25. How Much Power Can You Save?
Model Name
Power Consumption No EEE
Power Consumption with EEE Active
% Power Savings
SG500X-24
36.5W
30.6W
16.2%
SG500X-24P
57.2W
53.3W
6.8%
SG500X-48
60.3W
45.8W
24.0%
SG500X-48P
74.4W
61.7W
17.1%
SG500-28
23.2W
15.8W
31.9%
SG500-28P
35W
27.3W
22.0%
SG500-52
47W
30.1W
36.0%
SG500-52P
63.7W
50.7W
20.4%
Table based on typical network scenario—all ports active with 10% traffic

26. Market Factors Driving IPv6 Deployment
IPv4 Address Run-Out
National IPv6 Strategies
US Federal/Civilian, US DoD, China NGI, EU
2011
IPv6
IPv6 OS, Content and Applications
Infrastructure Evolution
In order
Infrastructure Evolution
Next generation Network architecture require IPv6
DOCSIS 3.0, Quad Play
Mobile SP, 4G
Networks in Motion, SmartGrid
Networked Sensors, i.e.: AIRS
National strategies
Compliance: U.S. Federal Mandate, IPv6 task force
Next Generation Internet (CNGI) project in China and Japan
European Commission Recommendation
Address Space Depletion
Limiting network expansion
Risk to business continuity and business expansion in emerging markets
Content and client software
IPv6 “on” in Windows7, DA
Apple's “Back to My Mac”
v6 over v4 OTT tunnel providers
Content Providers – Google, Netflix, Limewire
Most of the drivers are linked to address space depletion.
SmartGrid, SmartCities DOCSIS 3.0, 4G/LTE ,IPSO
Measuring IPv6 adoption

27. Next-Generation Internet
Now USGv6
and IPv6 Gold
Logo certified
IPv6
Enables next generation of applications and operating systems
Provides customers with support for Next-Generation Internet
Delivers consistent functions across breadth of portfolio
Supports IPv4
Purpose and Benefit
Provide customers with transition path to Next-gen Internet
Deliver consistent functionality across breadth of portfolio
Enables next generation of applications and services
Driving forces
Multiple OS’s and Applications (Windows 7, Linux)
IP address space exhaustion
Market forces – Countries, Governments, MSOs mandating support for IPv6
Affected products and functionality
Most new products built by Cisco Small Business will have IPv6 support
Routers , Switches, APs, Cameras, Phones and Telephony Gateways
Dual IPv4/IPv6 Host Mode - Facilitates management of devices from a native IPv6 or IPv4 endpoint
IPv6QoS and ACLs – prioritize, secure or Rate Limit by IPv6 address
MLD Snooping – IPv6 Multicast
ISATAP transition mechanism – customers can transition to IPv6 seamlessly
Significance:
Our solution:
Delivers the infrastructure to support IPv6-enabled applications. Apps in Vista (peer-to-peer like Meetingspace and Remote Assistance). In Vista, IPv4 is used as last resort. V6 first, ISATAP second, v4 third. Lowest performance v4
Consistent functionality across all products in our portfolio – sw, rtr, wireless, NAS, etc
Deliver transition capabilities to move at your own pace – Dual stack, isatap
Products Will Include IPv6 Support:
Telephone Gateways
Routers
Switches
Applications
Cameras
Phones

28. TextView CLI Text-based Command Line Interface
Full CLI to configure all product features
Menu-based CLI is also present
Accessible over Console, Telnet, and SSH
Familiar command usage, syntax, and operation
Facilitates mass deployment, scripting of commands
Three User Privilege levels
Read-only with limited access to switch information/statistics
Expanded Read levels with some write operations like saving config, clear stats, shutdown interfaces, etc.
Full Access to all commands and settings—read and write
Command Help, command completion (tab), show, config, etc.

29. TextView CLI console>enable console# ? boot Boot Commands
clear Reset functions
clock Manage the system clock
configure Enter configuration mode
…..
console# configure terminal
console(config)# interface GigabitEthernet 1
console(config-if)# exit
console(config-if)# end
console#
switch# show running-config interface Gi1-2
interface gigabitethernet1
switchport mode access
switchport access vlan 2 !
interface gigabitethernet2
switchport trunk native vlan 2
console# show vlan tag 2
Vlan Name Ports Type Authorization
permanent Required
console# conf
console(config)# GigabitEthernet 1
console(config-if)# switchport trunk native vlan 2
console(config-if)# show vlan tag 2
% Unrecognized command
console(config-if)# do show vlan tag 2
Vlan Name Ports Type Authorization
gi permanent Required
console(config-if)#

30. Product Transition

31. Cisco 500 Series Switches Product Transition Matrix
Old SKU/PID
Old List
Model Name
Product ID
List Price
SFE2000
$521
SF500-24
SF K9
$590
SFE2000P
$832
SF500-24P
SF500-24P-K9
$932
SFE2010
$945
SF500-48
SF K9
$1006
SFE2010P
$1700
SF500-48P
SF500-48P-K9
$2062
SGE2000
$943
SG500-28
SG K9
$1005
SGE2000P
$1265
SG500-28P
SG500-28P-K9
$1360
SGE2010
$1885
SG500-52
SG K9
$1911
SGE2010P
$2565
SG500-52P
SG500-52P-K9
$2743
New
N/A
SG500X-24
SG500X-24-K9
$1905
SG500X-24P
SG500X-24P-K9
$3175
SG500X-48
SG500X-48-K9
SG500X-48P
SG500X-48P-K9
$5556

32. What Makes 500/500X Different?
Today (SFE/SGE)
SF/SG500/500X
True Stacking
Yes
Performance
1Gbps Stacking
5/10Gbps Stacking
PoE
802.3af
Legacy Cisco PoE/802.3af/802.3at
L3 Routing
Static
Static (500) /Dynamic (RIP)*; VRRP* (500X)
OnPlus
N/A
Basic
IPv6
Gold IPv6 and USGv6
Energy Efficient
No EEE
Supports EEE
Addl Gig ports (Gig models)
Standard
4 additional Gig ports
Localization / Globalization
English only
7 languages—GUI, docs, suppt
Network-wide Auto Voice + Auto Smartports + CDP No
Text View/CLI Mgmt
FE Price Range
SFE2000($328 WPL ASP)
SFE2010P ($1071)
SF500-24($372)
SF500-48P($1299)
GE Price Range
SGE2000 ($594)
SGE2010P ($1616)
SG ($633)
SG500-52P($1728)
SG500X-48P($3500)
* SG5xxx only

33. Important Portfolio Enhancements
Improvement
Customer Benefit
EEE Technology
Reduces power consumption and energy costs
Additional Usable Gigabit Ethernet Ports on GigE Models
Ability to connect more devices and better value for the purchase
Network-wide Auto Voice, Auto Smartports, and CDP/LLDP
Automatic zero touch deployment of voice and other services
Localized GUIs and Documents
Clarity of product installation in select markets
802.3at POE+
High power POE powers more devices
5/10G Stacking
Improved performance
Simplified Configuration with Additional Mgmt Options SB Toolbar, TextView/CLI
Easy to install and multiple management options for optimal deployment and support
Lifetime Warranty with NBD (includes power supplies and fans)
Helps protect investment

34. New Features—500 Series Over 80 New Software Features
RIP*
5G/10G Stacking
LLDP-MED
MAC-Based VLAN
Static Routing
DOS Attack
Prevention
CCA
Policer
Stats
Private VLAN
Time-Based 802.1x
Guest
VLAN
MLD Snooping
802.3at POE+
Network-Wide
Auto-Voice
DHCP Option 66/67
Localization
TextView/CLI
Fanless
CDP
IPv6 Gold/
USGv6
L3 Isolation
Energy Efficiency
Bonjour
More Gigabit Ports
QinQ
Dynamic VLAN
Assignment
Protected Ports
VLAN Mirroring
FindIT
Voice VLAN
TCP Congestion Avoidance
IGMP Querier
Additional Browser Support
Auto Smartports
Option 82
VRRP*
* 500 X

35. Competitive

36. Cisco 500/X Series Switching Competitive Comparison
Cisco 500/X SB Managed
Netgear Managed GSM
D-Link Managed DGS
HP Managed E2910al
AdvFeatures—IPv6, MVR, Stack, VLAN mirror, etc
Cisco Unique Value + Price competitiveness
CDP, CCA, Smartports
Programs: Invest Protection, PDF, etc.
Warranty + Support
Multiple Mgmt:
LLDP/CDP/Bonjour
CLI/Menu CLI
SNMP Management
CCA—System Mgmt
FindIT and OnPlus
*Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December Partners/customers are encouraged to verify information.
© 2009, Cisco Systems, Inc. All rights reserved.
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37. Competitive (Non-10 Gig)
Cisco SBTG 500 Series
Cisco Catalyst 2960 LAN Lite
Cisco Catalyst 2960 LAN Base
HP Procurve 2520 Managed L2
HP Procurve 2610 Managed Static L3
SKU sample (24 FE with POE)
SF500-24P
WS-C PC-S LAN Lite
WS-C PC-L LAN Base
PWR J9138A
PWR J9087A
/12PWR J9086A
GPL
USD 725
USD 1,995
USD 2,995
USD 1,049
USD 1,579
USD 969
10/100 Mbps 24
10/100/1000 2
SFP Gbic
PoE
180W
357W
195W
527W
189W
VLAN 4K 64
256
MAC Table Size
16K 8K
Management
SNMP, WebGui, CLI, FindIT
SNMP, CNA, CiscoWorks
SNMP, Cisco Network Assistant, CiscoWorks
SNMP, WebGui, HP Procurve Manager
SNMP, WebGui, HP Manager
ACL
Yes No
DHCP Snooping
IP Source Guard
DAI
STP Root Guard
Option 82
Options 66/67
Stacking
True Stacking
Clustering only
Clustering Only
MVR
IPv6 Host L3
Static
Yes—Static
CLI
Smartports
Network-wide Auto Voice
CDP
LLDP
Warranty
LLW w/NBD
LLW
*Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December Partners/customers are encouraged to verify information.

38. Competitive—10 Gig Cisco SBTG 500 Series
Cisco SBTG 500 Series
HP Procurve 2910al Managed Basic L3
3Com 4500G-24 Managed Basic L3
Netgear GSM Managed Basic L3
D-Link Xstack Managed L3
Cisco Catalyst 2960S—LanBase
SKU sample (24 GE with POE)
SG500X-24
2910al-24G J9145A
4500G-24 3CR
GSM7328S
DGS-3627
C2960S-24PD-L
GPL
USD 1905
USD 2609
USD 3295
USD 2750
USD 2960
$4,495
POE version
$3,175
2910al-24G-PoE+ - $3549
$3,995 NA
$5,495
PoEbudget (POE version)
370W
490W
Management
SNMP, WebGui, CCA
SNMP, WebGui, HP Procurve Manager
SNMP, WebGui, Mgmt platform
CNA, Ciscoworks, Smart Install, WebGui, SNMP
ACL
Yes
AdvSecurity—IPSG, DAI, STP Root Guard, DHCP Snooping No
Option 82
Options 66/67
Stacking
Yes (True Stacking)
Clustering only
MVR
IPv6 Host L3
Yes—Static and RIP
Yes—Static, RIP, and OSPF
Yes—Static, RIP, OSPF + DynMcast
Yes—Static Only
Smartports/CDP/XML API
RMON, XRMON, SFLow
+/-/-
+/+/+
+/-/+
VRRP
VLAN Mirroring
RSPAN
Redundant Power
Warranty
LLW with NBD
LLW
IP SLA Responder
NAC Appliance Support
Location Services
*Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December Partners/customers are encouraged to verify information.

39. Competitive Selling Messages
Competitive Advantage
Silver Bullet
Easy Management with Cisco technology CCA, CDP, SmartPorts, FindIT
Network-wide auto voice deployment
Additional ports on Gigabit Ethernet
Enhanced features: IPv6, Layer 3, and security
Cisco quality and reliability
EEE/energy-efficient technology on all models
POE+ (802.3at) on all POE models
True stacking
Extremely price-competitive offerings
Cisco 500 Series offers an excellent value with an excellent mix of advanced features and reasonable price. It is competitively priced
Cisco 500 Series Switches are part of a comprehensive network portfolio that includes unified communications, security, wireless, and routing—all designed to work together and managed with one tool
Cisco 500 Series simplify voice deployments with auto voice features that dynamically configures the voice network
The switches offer investment protection with limited lifetime warranty with next business day (where available)
*Information on competitor products is accurate to the best of Cisco’s knowledge and is based on commercially available documentation from competitors as of December Partners/customers are encouraged to verify information.

40. Positioning

41. Managed Switching for SMB
One Portfolio—A Spectrum of Choices
Fixed Standalone
Fixed Stackable
Functionality
Catalyst 3560
Catalyst 3750
Catalyst 2960 Switches
Catalyst 2960-S LAN Base
300 Series Managed
500 Series Switches
Cost
© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential 41

42. Cisco SMB Product Mix Services and Cisco IP Manageability
Cisco Small Business Switches
Cisco Catalyst
Services and Cisco IP
Reliable, Easy to Use Drivers: Simplicity and Price
Competitive features (firmware updates)
Broad portfolio of choice designed for small businesses
Easy to install and manage
Rich functionality at an affordable price
Wireless
Security
Video
Storage
Switching
Routing
Fit for SMB
Advanced LAN Switching Drivers: Scalability, Willing to Invest
Intelligent services (Cisco IOS)
Network-level management
Broad range of services
Comprehensive security
Service integration
Products that clearly are designed / tested to work together.
Small subset of products compared to other categories
Contractors Versions.. Designed for the VAR/SP, not the end user..
Managed through common tools
Service contracts designed with partner in mind
Lifecycle Management – basic software enhancements and EOS notification
Seamless, Targeted Solutions…for Partners
Predictable, Reliable Experience
Profitable, Sustainable Business Models
Cisco Small Business value prop: Sized for small, available now, affordable, it just works
Cisco SB Pro value prop: seamless solutions for partners, consistent experience, profitable, sustainable business
For products and solutions we’ve aligned our categories with the needs and expectations of the sub-segments of the market
For the Basic sub-segment, we now have the Cisco Small Business Series (Good) - transactional
For the Open to Guidance sub-segment, we now have the Cisco Small Business Pro Series (Better) – system solutions
And for the Elite sub-segment, which behave very much like an enterprise customer, we have the traditional Cisco line of products (Best)
In the area of service and support:
We have created the new Cisco Small Business Support Center. A call center dedicated to small business customers
Additionally, we have created and will continue to expand, a set of packaged offerings for our partners that enable them to provide support and managed services to customers as a way of generating recurring revenue with their customers
Small businesses want big business capabilities
Internet and outsourcing have leveled the playing field
Access to data required anytime, anywhere
Staff must be easily contactable at all times
Want to be able to deploy and grow quickly and easily
No IT staff
Deployment and infrastructure integration top issues
Want it all at a small business price
Will invest if there is value: increased productivity, scalability, etc
We have organized a rich spectrum of offers that spans the needs from point products to solutions.
The point products target the transactional buyer who is looking for a tactical network solution to solve a problem. These products are designed to be easy to install and manage with an out of the box experience. They are quick turn products and as result do not carry the life cycle management characteristics. They have basic phone support and do not have extended support programs available for them. Mostly these are the Linksys Small Business Products.
The solution products target the small business customer looking for a complete data or voice and data solution with the ability to run all the individual components managed as a single system. These are the products that small business focused partners will primarily use to build repeatable profitable businesses. These products are system tested, have upgrades and life cycle management and they have extended service offers. An example is the Smart Business Communications Solution which includes voice, data, wireless and security all coordinated into one solution.
Extended commentary:
Just as our portfolio builds out, increasing in richness, so does the services models that support the products.
Cisco Services will offer two categories of services to provide competitive services support in small business.
The first category of small business services will provide strong warranty support for our Cisco Small Business Series products in a consumer-friendly “retail style” that is very easy to understand by end customers in this segment. In this category, we will also greatly simplify the way a customer gets rapid product replacement or out-of-warranty support, which can be activated with a convenient credit card transaction.
The second category of small business services are partner delivered and support the Cisco Pro-Series Products. The partners that deliver these services earn $5 million or less in annual revenue and rely more heavily on services, which comprise a greater percentage of their revenue stream. Because services are critical to these partners’ profitability, we’ve developed purpose-built services for these partners. An example of a service that partners can offer in this category includes a network-level support service that provides the capability to proactively manage of the partner-built network solution. This service offering provides significant opportunity for partners in the process of developing a small, managed-service business model.
Built for SMB
Cisco Small Business Support Options
Cisco Support Services (SmartNet)
Manageability

43. (SMB and Transactional)
Velocity
(SMB and Transactional)
2-Tier
DMR
URP
Select
Premier SP
Silver
Gold
Direct
RTM
500/500X
Cisco Catalyst
Support
Cisco SBSC
Cisco TAC
Software
No Cisco IOS® Software
Cisco IOS Software
Services
Small Business Services
Cisco SMARTnet® support and SmartCare Services
Refresh Cycles
Shorter product refresh
Longer product refresh cycles
Management
Options focused on small business
Multiple enterprise-level management options: CNA, CiscoWorks, Orchestrator, etc.
Partner Programs
Custom to serve SB
Rich partner programs
Service Providers
Limited
Tier 1/2 service provider
Features
Competitive against competitors with third-party silicon and software
Advanced Architectures:
Cisco TrustSec™ technology or identity
Medianet
EnergyWise
Cisco Catalyst® Smart Operations
Cisco IOS Software + CiscoWorks
Competitive Products
HP E2910, E2810,E2620
Netgear, D-Link
HP A5x00, A3100, E6x00, E2910, E2810, E2610
Juniper, LG-Nortel, Huawei

44. Stacking Options Comparison
SBTG 500-Series Stacking
2960-S Stacking
Ease of Use
3750-X StackWise Plus
Ease of Use and High Availability
Device Limit
4 units
4units
9 units
Stack Bandwidth
10G / 20G
32G / 64G
Architecture
HW Drop Table
Ring (Destination stripping)
Dynamic Ring Load Balancing No
Yes
Stack Convergence
Few milliseconds to 5 sec
1-2 seconds
Few milliseconds
Stack QoS
Applied hop by hop
Applied on ingress
Management
Single IP address, SNMP, SYSLOG
Configuration
Single config and CLI, auto image and config update
Single config and CLI, auto image and config update
Show and Debug Commands
Unified
Single Forwarding and Control Plane
Synchronize ARP, MAC Address, IGMP, VLAN tables
Synchronize ARP, MAC Address, IGMP, VLAN tables
Synchronize ARP, MAC Address, IGMP, VLAN, Routing tables
Cross-Stack Features
Single Bridge-ID
Pre-Provision Members
Redundancy
Stack master 1:2 redundancy
Stack master 1:N redundancy
Easy Member Replacement

45. Cisco 500 Series Switches Purchase Decision
Affordable Stacking Switches with Advanced Features
Growing network
Support high-bandwidth application
Advanced network features
Security
QoS
IPv6
Layer 3 Routing
10GE
Easy-to-install products management options
Value led
Small Business Support Center
Cisco 500 Series

46. Resources and URLs
Cisco® 500 Series Switches
Partner Central Small Business Switching
Cisco Small Business Support Community
Cisco 500 Series Switches Warranty
Cisco Small Business Service

48. Green Ethernet (including EEE) Basic QoS
Unmanaged
100 Series
Smart
200 Series
(Emerging) 200E Series
Managed
300 Series
Stackable -500 Series
24 Gig ports
26 Gig ports
28 Gig ports
Green Ethernet (including EEE)
Basic QoS
• Standards Based - Existing Competitor features •VLANs, QoS, Rate Limiting, Spanning Tree, 802.1x, IGMP Snooping etc
Bonjour (discovery application used for FindIT)
Auto Voice VLAN
Auto-LAN Policy Discovery
IPv6 Host
Text-editable configs
CDP
CCA Support
.3af POE (1/2 enabled) Budget 1/4 ports at 15W
.3at POE (all enabled) .3af POE (all enabled) Budget 1/2 ports at 15W
• Standards Based - Existing Competitor features •SNMP, RMON, Cable Diags, TextView, MSTP
Guest VLAN
IGMP Querier
Trusted Device VLAN
TextView (CLI)
DHCP Relay
Congestion Evasion
VLAN Diagnostics
Green
• Standards Based - Existing Competitor features •GVRP, ACLs, Shaping, Flow-based QoS and Security, Dual Image, L3 priority
SBSC
Cloud
Next-gen Internet
Ease-of -use / Support
Static Routing - 32 routes
Static Routing routes
New Compet features
No Stacking
5G Stacking - Gigabit models
Future release: • Advanced Security (DAI, IPSG, STPRG, DHCP Snooping); MVR
• Standards Based - Existing features • Advanced Security (DAI, IPSG, STPRG, DHCP Snooping); MVR
Supported on 500X: VRRP Dynamic L3 - RIP 10 Gig Stack and Device connectivity