1. Education Fair in Budapest
Emerging Future
REMEA Sales Meeting 2011 – Turkey
Education Fair in Budapest
Xavier Fuchs and Zoltan Petro

2. Steelcase Hungary participated on an Education Fair in Budapest - 21st and 22nd January 2011
Together with:

3. What was the objective for us?
To create a buzz of the HE segment
To meet the Key Players
Meet Foreign Universities
Learn about Buying Method and decision makings
Invite Strategic Architects and Real Estate Contacts
To involve Dealers and raise the awareness of the new segment
and products.

4. Dealers focus and involvement
Make dealers Focus on new Higher
Education segment
Make them Learn about Higher Education
products

5. Educatio 11th International Exhibition on Education in Budapest
PARTICIPANTS
higher education institutions
foreign universities
course book publishers
language schools
school equipment manufacturers and distributors

6. Educatio 11th International Exhibition on Education in Budapest
FACTS
Organizer:
Educatio Public Services
Non profit LLC
visitors
150 exhibitors
8 000 m2
3 000 m2 inbuilt area

7. Main participants from Steelcase
Anita Beck
Organizer
Stephane Lafarge Join us on the fair
Xavier Fuchs Join us on the fair
Zoltan Petro Organizer
Margarete Damaschek
Marketing support
Birgit Hoess
Christian Daul Marketing decisions

8. Design stage 36 m2 Stand area Total Cost: 8000 Euro
Close to the Big Stage
Frequented area

9. All went perfect!! The fair opened

10. Marketing tools - Invitations
to our contacts
Printed to VIP- 30 pcs

11. Marketing tools - Banners
1. Node B Free Lounge Media:Scape

12. Marketing tools - Winning box
Collect Business cards
To win a Reply chair

13. Marketing tools - For visitors
Business cards
Steelcase paper bags
Brochures
Leaflets
Higher Education DVD

14. What has been done during the fair…
Xavier, Stéphane & Zoltan visited almost all the universities offering a visit
at our stand.
Make people drop their business card into the winning box to win a Reply chair.
We handed out flyers and business cards, showing the NODE around.
Radio attendance
15 min presentation / lecture in a separate room.

15. What will be done after…
Send E-card to say thank you
Spread experience of the fair
Look up contacts, visit schools
Select the winner of the Reply chair
Follow up on LEADS
Extend they action plan with the
experience
Make Steelcase dealers ready to participate on public purchase.

16. Result of the Fair Opportunities from Universities
CEU - Central European University
is moving : m2 refurbishment
ELTE - Eotvos Lorant University
Budapest - media:scape quotation
University of Szeged
Faculty of Dentistry
new building
Complete refurbishment
Western Hungarian University Sopron
New building
BME - University of Technology Budapest
Collaboration

17. Satisfaction....