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FLASH Hurricane Season Messaging South Padre, TX April 10, 2014.

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Presentation on theme: "FLASH Hurricane Season Messaging South Padre, TX April 10, 2014."— Presentation transcript:

1 FLASH Hurricane Season Messaging South Padre, TX April 10, 2014

2 Our Founding & Legacy Partners FLASH proudly acknowledges its Legacy Partners for their unwavering support of FLASH and its mission. FLASH also wishes to recognize its Founding Partners, whose commitment and involvement with FLASH propelled us towards our bright future.

3 Mission: Strengthening Homes & Safeguarding Families Strong, well-enforced Codes & Standards Consumers, Leaders who understand, value & demand stronger, safer buildings Higher Education that includes building codes & mitigation Incentives (Insurance, Real Estate, Tax) Innovators in all sectors Research – Building, Social Science & more

4 FLASH Hurricane Season Messaging

5 Hurricane Season 2012 2012 Pre-Hurricane Season Harris Interactive Survey

6 Hurricane Season 2012: Go Tapeless


8 FLASH Hurricane Season IQ Which broadcast network carried Go Tapeless messaging twice in 2012?

9 Hurricane Season 2012: Go Tapeless More 730 traditional news media and social media stories with a total audience reach of more than 686,000,000 (Source: VOCUS) Blog and social media posts by Craig Fugate More than 400 social media mentions

10 Hurricane Season 2012: Go Tapeless

11 Hurricane Season 2013: Mitigation 2.0 2013 Pre-Hurricane Season Harris Interactive Survey Americans who survived severe events are more likely to prepare however… They still do not intend to take all of the steps necessary to be ready for the next storm A barrier to preparedness is the perceived difficulty of the task

12 Hurricane Season 2013: Mitigation 2.0

13 FLASH Weather Alerts iPhone and Android Text to Speech Technology More than 100 severe weather notifications for up to 6 saved locations Home mitigation and family preparedness videos (bilingual)

14 FLASH Hurricane Season IQ What new feature is coming to the FLASH Weather Alerts App this summer? Engineering Architecture Earthquake Warnings NHC Live Streaming Video Protect Your Home in a FLASH Videos in Spanish Lightning Alerts

15 Hurricane Season 2014: Sneak Peek

16 Hurricane Season 2014: #bustamyth 2014 Pre-Hurricane Season Harris Interactive Survey How accurate or inaccurate do you believe each of the following statements are when it comes to hurricanes? Know/think this is true. Know/think this is false. People need to evacuate based on the strength/wind speed of a hurricane. 84%16% It costs most homeowners more than $10,000 to make their home stronger against severe weather. 69%31% Taping windows with masking tape or duct tape helps prevent hurricane damage. 54%46% Coastal communities use and enforce stricter building codes to protect from hurricanes.81%19% If the windows are closed before a hurricane, pressure will build up and blow them out.47%53% When a hurricane hits, no one roof design is safer than another.42%58% The average cost to a family due to power outage from disasters is less than $500.41%59% Homes built to code won't sustain severe damage from a hurricane.38%62% Evacuation zones and flood zones are essentially the same thing.24%76% Most homeowners' insurance policies cover flood damage.21%79%

17 Test Your FLASH IQ: The Future Which historic figure is serving as inspiration for the 2014 FLASH hurricane season campaign? Engineering Architecture Benjamin Franklin King HammurabiWill RogersHurakan

18 Hurricane Season 2014 - #bustamyth


20 New Resources for 2014 from FLASH Harris Interactive Survey Results Hurricane Myth Infographic Evacuation survey results and evacuation resource for coastal residents New storm surge-focused Tale of Two Homes Video

21 #bustamyth



24 Tale of Two Homes

25 2014 Upcoming Activation National Hurricane Conference (April 14 – 18) –Directors Reception; exhibit hall; media rap session; workshops; news events Hurricane Awareness Tour Lightning Safety Awareness Week (June) Home Depot –Savannah Exposition (June) Flood Safety Satellite Media Tour (July) FLASH Annual Conference (November)

26 FLASH at the National Hurricane Conference EventDate TimeLocation Exhibit Hall April 15 & April 169:30 p.m. 6:00 p.m.Exhibit Hall Media Availability with National Hurricane Center Director, Dr. Rick Knabb & FLASH President & CEO, Leslie Chapman- Henderson April 153:00 p.m.Exhibit Hall Welcome Reception & #bustamyth Karaoke April 155:00 p.m. – 6:00 p.m.Exhibit Hall Public Education Media Attendee RAP Session: Delivering Compelling Content to Diverse Audiences In Times of Disaster April 168:30 a.m. – 10:00 a.m.TBD General Session Panel Discussion: The Resilience Revolution: Aligning Diverse Stakeholders In Support of a Single Mission April 161:30 p.m. – 3:00 p.m.TBD Awards Ceremony: FLASH to Receive an Award April 163:30 p.m. – 4:00 p.m.TBD News Media as Mythbusters: Why Messaging Matters When Lives are on the Line April 178:30 a.m. – 10:00 a.m.TBD Panel Discussion : From Boomers to Millenials: Engaging the New Decision Makers April 1710:30 a.m. – 12:00 p.m.TBD Panel Discussion: Enhancing Mitigation Outreach April 171:30 p.m. – 3:00 p.m.TBD Panel Discussion: Residential Building Code Education April 173:30 p.m. – 5:00 p.m.TBD

27 2014 National Hurricane Conference RSVP to by Friday April 11 RSVP to by Friday April 11

28 Disaster Safety: One Movement, Many Voices Twitter - @FederalAlliance

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