1. Using the black art of marketing to sell accessibility
Stewart Hay Managing Director
Tweet me
When UX doesn't consider ALL users, shouldn't it be known as "SOME User Experience" or... SUX?
349 retweets, 342 like
creating an inclusive digital world
intopia.digital

2. What does marketing have to do with accessibility
What does marketing have to do with accessibility? It is a legal requirement!

3. Business
Compliance

5. 1 Omni-channel marketing

6. Multiple sources! Newsletters Brown bags Walk the floor
Corporate strategy

7. Tip 1
Make sure that people hear about accessibility from as many different sources as possible.
You should not be the only voice!

8. 2 The rule of seven

10. Tip 2
Repeat, repeat, repeat, repeat, repeat, repeat…

11. 3 Make it easy

12. Winter is coming
Don’t be this person

14. Tip 3
Be approachable
Do not judge
Be there to help

15. 4 Psychology of persuasion

17. Tip 4 Everyone does not have the same motivators
Tailor your approach to your audience

18. Ref: Accessibility Champion from Culture Change Cards
Let’s continue the conversation
Stewart Hay
@ohmydeity
Ref: Accessibility Champion from Culture Change Cards