1. MAJOR SELLING SEASONS
CHAPTER 13

2. There are several rules to determine these events: - Recognized nationally or super regionally - The public knows and accepts the event - The event may be one day, but the celebration occurs over a number of days or weeks.

3. Major Selling Seasons Super Bowl Back to School Mardi Gras Halloween
Valentine’s Day
Thanksgiving
Easter
Christmas
Graduation
Hanukkah
Mother’s Day
New Year’s Eve
Father’s Day
4th of July

4. Minor Selling Seasons & Events
New Year’s Eve/Day
Flag Day
Epiphany
Labor Day
Martin Luther King Day
Veterans Day
President’s Day
Day of the Dead
Fat Tuesday
St. Patrick’s Day
Cinco de Mayo
Memorial Day

5. Promotional Events Donut Day Ice Cream Day Sporting Events Football
Basketball
Baseball
Local/Regional Events
Astros Play offs and World series for example!!!!!!!

6. Wedding Season Year round, including holidays Weekends- Friday-Sunday
January & February have the two largest wedding conventions of the year.
April-June is busy wedding season
July & August are least busy
Payment comes months before the event, very costly and requires a lot of logistics.
There are a lot of costs and it can be hard to make good money.

7. Black Swan Events
Random and non predictable. For a bakery, it is an irregular opportunity to capitalize on sales.
Examples:
Royal Weddings
Local sports finals IE World Series
Olympics
Solar Eclipse
Presidential Election

8. Day Parts and Selling!
How would you use your typical day parts to promote these items?
Is it important to record the weather along with sales data?
Is it possible to have stacked holidays? IE Super Bowl, Mardi Gras, Valentines day celebrated together?
Is Father’s Day a major sales day?