1. Chapter 3 Expertise and Creativity
“An expert is a person who has made all the mistakes that can be made in a very narrow field.” Niels Bohr

2. Intuitive Expertise Non-counscious Learning Examples.
Language acquisition
Tulsa experiments (Lewicki)
complex patterns of movement on computer screen.
No one consciously guessed the pattern ($ reward)
with experience they were able to track the movement.
replicated with professors and got the same effect.

3. Intuitive Stereotypes
Computer Altered faces (Lewicki)
- presented unfair (lengthened) and fair professors (shortened)
- asked to guess about new set of professors
- participants claimed they were guessing, but they categorized according to the learned pattern.

4. Learned Expertise Chicken Sexers
Separate female and male chicks as soon as possible, because each sex has different diets and endgames (most males are just destroyed). The mystery is that when you look at the vent in the chick’s rear, some people just know which are female. It is impossible to explain, so the Japanese figured out how to teach this unexplainable knowledge. The student would pick up a chick, examine its rear, and toss it into a bin. The master would then say ‘yes’ or ‘no’ based on his generally correct observation. After a few weeks, the student’s brain was trained to masterful levels.

5. How knowledge is treated
Level
Stage
Characteristics
How knowledge is treated
Recognition
of relevance
How
context is
assessed
Decision-
making 1
Novice
Rigid adherence to taught rules or plans.
Little situational perception.
No discretionary judgment.
Without
reference to
context
None
Analytically
Rational 2
Advanced
beginner
Guidelines for action based on attributes or aspects .
Situational perception still limited
All attributes and aspects are treated separately and given equal importance.
In context 3
Competent
Now sees actions at least partially in terms of longer-term goals.
Conscious, deliberate planning
Standardized and routinized procedures
Present 4
Proficient
Sees situations holistically rather than in terms of aspects
Sees what is most important in a situation.
Perceives deviations from the normal pattern.
Decision-making less labored
Uses maxims for guidance, whose meanings vary according to the situation
Holistically 5
Expert
No longer relies on rules, guidelines or maxims.
Intuitive grasp of situations based on deep tacit understanding.
Analytic approaches used only in novel situations or when problems occur.
Vision of what is possible
Intuitive
Adapted from: Dreyfus, S. E. (1981)

6. Learned Expertise
Tacit Knowledge – learned with experience but without intention.
Intuition is “hard-earned”
Hours of practice
With feedback

7. Creativity
Component 1 – Expertise “Chance favors the prepared mind” Component 2 – Imaginative thinking skills Component 3 – Venturesome personality Component 4 - Intrinsic Motivation Component 5 – Creative environment Video (start at 3.15)

8. Creativity

9. Intuition Chapter 2
Social Intuition

10. Thin Slicing
How much can those fleeting first impressions really tell us? How much of people's personality is it possible to intuit within a few seconds, or minutes, of meeting them? Video

11. History of Thin slicing
Norman and Goldberg (1966) asked University of Michigan students to rate their peers' personalities on the first day of class, before the students had had a chance to interact. They found that the students' ratings of one another tended to agree with their self-ratings, particularly on the traits "sociable" and "responsible."

12. Thin Slicing of Personality Traits
(Kenny et al., 1988) Groups of four strangers rated each other on the five personality traits. Then, the strangers met in pairs and were videotaped talking to each other. Later, judges watched the extensive videotapes and rated each subject's extroversion, based on the amount of time he or she spent talking, the number of arm movements and other factors. The strangers' first-impression ratings of extroversion strongly correlated with people's rated levels of extroversion as seen on the videotape.

13. Replications
Overall, the studies have indicated that people are good at sensing a stranger's level of extroversion or sociability. Some studies suggest that people can sense the other four traits as well (particularly conscientiousness and agreeableness), but those results mixed and less conclusive.

14. Teacher Effectiveness
Ambady and Rosenthal (1993) videotaped 13 graduate teaching fellows as they taught their classes. She then took three random 10-second clips from each tape, combined them into one 30-second clip for each teacher and showed the silent clips to students who did not know the teachers. The student judges rated the teachers on 13 variables, such as "accepting," "active," "competent" and "confident.“ Ambady combined these individual scores into one global rating for each teacher and then correlated that rating with the teachers' end-of-semester evaluations from actual students (r = 0.76)

15. Individual Differences A Caveat
When we talk about accuracy, we're not looking at single judgments, we're looking at the average of a lot of judgments. “People do vary in their social intelligence. There are dunces among us who just never get it.” (Bernieri, 2005)

16. Mood Effects
Ambady (2002) found that people who were induced into a happy mood by watching a scene from a happy movie were able to more accurately predict a teacher's effectiveness from a thin-slice video clip than were people who were induced into a sad mood. Ambady thinks that this might be because people who are in a sad mood don't trust their snap judgments--they might come to the same immediate first impression as someone in a happy mood, but then doubt themselves and start second-guessing.

17. Noncounsious Learning
Lewicki (1986)
Method
during a pre-experimental interview, participant was either insulted by the interviewer or treated in a neutral manner.
Participants were then asked to go into another room and select whichever of two experimenter was free to administer the rest of the experiment.
because both experimenters were actually free, subjects had to make a choice about which experimenter to choose
one of the two experimenters physically resembled the interviewer who had insulted the subject

18. Lewicki (continued) Results
80% of subjects who had previously been insulted chose the experimenter who did not look like the interviewer.
43% of subjects who had not been insulted choose the experimenter who did not look like the interviewer.
in a subsequent questionnaire, almost all subjects indicated that their choice was completely random.

19. Dual Attitude System Perception consist of two stages:
Automatic (unconscious) Stage
Uses minimal cognitive resources
Can co-occur with other tasks
Parallel (i.e., not vulnerable to information overload, time pressure or distractors).

20. Controlled (Conscious) Stage
Intentional
Conscious
Controllable
Effortful
Fast automatic judgments were often accurate predictors of future attitudes.
When asked to analysis their feeling, attitude reports were no longer good.

21. The Body’s Wisdom.
The Amygdala We can process threatening information in milliseconds, without conscious awareness. The Low Road – fast connections to the amygdala (emotional control center) by- Passes the cortex. Acts as our minds alarm System.

22. Two routes to emotional reactions

23. Through the amygdala our brains are “hard-wired” to respond to threats, make split decisions and respond to threats.

24. Emotional Decision Making
When individuals make decisions, they must assess the incentive value of the choices available to them, using cognitive and emotional processes. When individuals face complex and conflicting choices, they may be unable to decide using only cognitive processes, which may become overloaded.

25. Damasio (1977) studied biasing steps (intuitions) that uses neural systems operate below the level of consciousness. These biasing steps are referred to as Somatic markers. These are strong, learned associations between reinforcing stimuli and an emotional reaction (i.e., gut reactions). Somatic markers (memories) are stored in the ventromedial prefrontal cortex (VMPFC).

26. Gambling Task Study (Damasio)
Normal participants and patients with VMPFC damage performed a gambling task. Subjects have to choose between decks of cards that yield high immediate gain but larger future loss (risky), and decks that yield lower immediate gain but a smaller future loss (non-risky). Skin conductance responses (SCRs) are used as an index of somatic state activation. (i.e., somatic markers)

27. Control Group
Controls began to choose advantageously before they realized which strategy worked best, whereas prefrontal patients continued to choose disadvantageously even after they knew the correct strategy. Moreover, controls began to generate anticipatory skin conductance responses (SCRs) whenever they pondered a choice that turned out to be risky, before they knew explicitly that it was a risky choice.

28. PFVMC Patients
Patients with PFVMC lesions choose disadvantageously in this task because they never developed anticipatory SCRs, although some eventually realized which choices were risky. The results suggest that, in normal individuals, nonconscious biases guide behavior before conscious knowledge does.

29. Classical Conditioning
Stimulus generalization. Abused Children study – stronger and longer lasting emotional reactions to pictures of angry faces.

30. Social Intuitions
Several lines of evidence show that intuitive responses often occur before rational ones.
Mere exposure effect
Spontaneous trait inference
Moral intuition Video (16: :00)
Contagious moods
Empathetic accuracy
Lie detection

31. Women’s Intuitions Hall's Meta Analysis.
Females surpass males at decoding emotional messages.
Females are more expressive than males in almost two-thirds of the studies surveyed.
Sex or other related factors
- e.g., lower social power, traditional roles.