1. Envisioning New Horizons in Transnational Business Education: The IBSA Experience
Prof. Dr. Reinhold Roth
Bremen University of Applied Sciences
Singapore, November 18, 2010

2. Strategic Environment for International Business Education
increasing globalization of business
and education
increasing demands from the
business community for training
in International Management

3. Strategic Challenges develop management education
programs to meet the challenges
of an increasingly globalize
marketplace
develop university structures
capable of responding to
market opportunities

4. Recognition of Weaknesses
“…there is widespread disenchantment with the educational community’s
ability to prepare the number and quality of graduates needed for jobs that
span international borders.”
Douglas L. Fugate and Robert W. Jefferson
“Preparing for Globalization – Do We Need Structural Change for Our Academic Programs.

5. Suggestions from Industry: James E. Copeland, Jr.
former global CEO of Deloitte, Touche
suggested that in preparing students for
global commerce universities should
promote:
exposure to the culture of other countries
foreign language acquisition
problem solving using multi-disciplinary teams

6. Strategic Concepts for Transnational Business Education
incorporate the concept of “Integrated Diversity”
develop a robust educational program leading to “International Qualification”

7. Integrated Diversity
recognize and maximize the benefits arising from institutional and cultural differences
avoid “academic hegemony”
– bias towards either a home
culture or home institution –
no “our way is best!”

8. International Qualification
a recognized set of skills that
meets the needs of industry
while maintaining academic
integrity

9. Objectives for Transnational Business Education
The program equips graduates with:
a core body of business knowledge
a unique cross-cultural learning
experience
a mastery of strategic thinking in a global context
the ability to work effectively in
multi-cultural teams
leadership skills in a fast changing
business world
entrepreneurial spirit

10. Structure in Transnational Business Education
Our International Master of Business Administration
(IMBA) is a new form of management education. Its
success in educating tomorrows business leaders is based on:
the commitment to excellence in a dynamic learning network (IBSA)
building international experience into a dual degree Master’s program (IMBA)
forming a partnership between university and companies

11. International Master of Business Administration (imba) IBSA Network
imba is part of the International Business School Alliance (IBSA).
It is a growing network of internationally oriented business schools offering a
dual award masters degree.
AMERICA
University of North Carolina Wilmington
EUROPE
Hochschule Bremen University of Applied Sciences
University of Valencia
Academy of National Economy, Moscow
University of Hertfordshire
ASIA
Universiti Tun Abdul Razak, Malaysia

12. imba program is a new quality of transnational business education:
six business schools
one vision
two degrees
common core modules
unique offer of concentrations
learning, living and working
in two different countries
personal development

13. IBSA Structure I: Core Modules
1st term (6 core subjects) in Country A
These five modules are identical at all partner universities of the
International Business School Alliance (IBSA):
Global Strategic Analysis
International Finance
Global Marketing Strategies
Human Resources Management in the Global Environment
International Business Law
The Bremen University of Applied Sciences and the Universiti Tun
Abdul Razak have the further following optional Module:
International Leadership

14. IBSA Structure II: Bremen University of Applied Sciences
International MBA Specialization at the
Hochschule Bremen University of Applied Sciences,
International Graduate Center, Bremen, Germany
2nd Term: International Entrepreneurship
Project Management
Leading Continuous Improvement
Entrepreneurial Finance
Innovative Entrepreneurship
Small Business Management
International Leadership (optional)
3rd Term: International Entrepreneurship
Project/Master Thesis
Accredited by the ZEvA

16. IBSA Structure III: University of Hertfordshire
MSc in International Business Specialization
at the University of Hertfordshire Business School, Hatfield, UK
2nd Term: Human Resource Management
International Comparative Employment Relations
The Effective Manager
Managing Across Cultures
Organisational Behaviour
3rd Term : Human Resource Management
Project/Master Thesis
application for
Accredition by EFMD

18. IBSA Structure IV: Institute of Business Studies
MA in International Management Specialization
Institute of Business Studies within the Academy of National Economy,
Moscow, Russia
2nd Term: International Management in Transitional Economies and
Emerging Markets
Transition from Command Planned Economy to Free Market Economy
International Finance in Transition Economy
International Marketing and Customer Behavior for Emerging Markets
3rd Term: International Management in Transitional Economies and
Project/Master Thesis
Accredited by EPAS and Russian University Academic Standards Committee

20. IBSA Structure V: Universitat of Valencia
MA in International Business Specialization
at the University of Valencia, Faculty of Economics, Spain
2nd Term: International Marketing
Integrated Marketing Communications
International Marketing Research
Service Marketing and Management
International Distribution and Logistics
3rd Term: International Marketing
Project/Master Thesis
Accredited by Ley
de Universidades

22. IBSA Structure VI: University of North Carolina Wilmington
International MBA Specialization
at the University of North Carolina Wilmington,
Cameron School of Business, USA
2nd Term: International Finance and Investments
Investment Management
Portfolio Analysis and Management I
Portfolio Analysis and Management II
International Real Estate Investment
Global Macroeconomic Trends and Finance Institutions
Business and Economic Forecasting
3rd Term: International Finance and Investments
Project/Master Thesis
Accredited by AACSB
and SACS

24. IBSA Structure VII: Universiti Tun Abdul Razak
Global MBA Specialization
at the Universiti Tun Abdul Razak,
Faculty of Business Administration, Kuala Lumpur, Malaysia
2nd Term: Global Islamic Finance (4 electives)
Islamic Financial and Economic Systems
Applications of Islamic Commercial Law in Islamic Finance
Global Islamic Financial Institutions and Markets
Islamic Banking Products and Services
Risk Management and the Regulatory Framework in the Islamic Finance
3rd Term: Global Islamic Finance
Project/Master Thesis
Accredited by Malaysian
Qualification Agency (MQA)

26. IBSA-Dual Degree Master
1st TERM (University A)
2nd TERM (University B)
3rd TERM
Core Modules
Specialization
Final Project – Master’s Thesis
Global Strategic Analysis
Bremen: International Entrepreneurship
Master of Business Administration
International Business Law
Hatfield: Human Resource
Management
MSc in Global Business
Human Resource Management in a Global Environment
Valencia: International Marketing
Master in International Business
Global Marketing Strategies
Moscow: International Management in
Transitional Economies and
Emerging Markets
MA in International Management
International Finance
Wilmington: International Finance
and Investments
Leadership (optional)
Kuala Lumpur: Global Islamic
Finance
Global Master of Business Administration

27. Partnership with companies
Companies are participating in the process of
continuous improvement by:
mentoring
recruitment
communication
applied research

28. International Business Education Design
Learning
network
Future
Business
Leaders
Program
Corporate
Partnership

29. IMBA makes a difference
“The imba-Program has been an excellent opportunity in every way.”
Albertina Barber Calellá, Spain
“The imba program at the Hochschule Bremen was a truly
international experience.”
Emily O’Callaghan, Canada
“The imba-program has definitely fulfilled my expectations and I will never forget this experience. The university staff and professors were always around to help us.”
Ibrahin Can Senyuz, Turkey

30. Academic Excellence
“Teachers serve as coaches and mentors helping students enthusiastically implement a practical approach for starting new businesses. Faculty and students have fun with the fast-paced „learn-by-doing“ teaching and learning method that stimulates creative thinking.“
Prof. Dr. Andy Czuchry, East Tennessee State University
“La internacionalización es un estado mental: Tenemos que saber recibir a los extranjeros, saber aprender de ellos, enseñarles neustra cultura.”
Prof. José Luis Vallejo Garcia, Panamericana

31. We care for our students!
imba-Student Sevice is:
our great strength is the quality of our student support and in the dedication of our staff to it.
For further Information do not hesitate to contact us:
We care for our students!

32. Take off to the Future... Information & Contact: imba@hs-bremen.de
Universiti Tun Abdul Razak
Bremen University of Applied Sciences
Take off to the Future...