1. A Market Report from the North Americas
Overview of Developing Technologies in the USA
28-Feb-19

2. Agenda Overview of USA Mobile Behavior E services Current CB status
Government regulations= friend to CBF
Conclusion
Footer
28-Feb-19

3. Overview of USA Mobile behavior
SMS is growing in the US market
Phone call duration grew 76% in 2001 due to more subscribers and good prices.
Approx million subscribers 2001 wireless telecom market report
PRICE WARS: the average phone call gained ground from 266 minutes per month in 2000 to 384 minutes per month in 2001 HOWEVER the cost per month gained only 4.6%
Operators are beginning to offer more applications (I.e. text messages, icons and ring tone downloads)
VAS are on the rise through the evolution of handsets
Footer
28-Feb-19

4. GSM Coverage in the USA
Footer
28-Feb-19

5. Sample of Billing Plans in the USA
Option A:
4000 minutes per month USD
Nationwide long distance included
350 “anytime minutes”
3650 minutes for Nights and weekends
(includes voice mail, paging, call forward, caller ID, call waiting, 3 way calling)
Option B:
500 “Anytime” minutes per month for USD
Unlimited weekend minutes
50 text messages (free with each plan from carrier X)
Nationwide Long distance and roaming charges are included
(includes voice mail, paging, IM service, caller ID, conf calling, call waiting and hold, 24.7 customer care, emergency calls and directory assistance)
Footer
28-Feb-19

6. E 911 in the USA
Originally established for Operator to locate the end user within a 50 meter radius.
Since October 2001, 25% of handsets were to provide location based information. This percent has not been met.
Why? Create a better reason for operators to provide this service with Cell Broadcast technology.
Footer
28-Feb-19

7. Government Regulation
FCC Chairman emphasized government guidelines that include:
Regulation of for new services and lower costs/risks for newly deployed services/infrastructure on new broadband proceedings.
Incalculable benefits for harnessing tools to provide information
Delivering options that are both necessary and fun. (referenced in broadband summit, Washington DC, April 30, 2002)
28-Feb-19

8. CB Market Status Benefit: Operator oppose: Operator Benefit: Consumer
Offer emergency notices (and exceed current E911 reqs)
Ability to offer exclusive services to customers (sports, news…)
oppose: Operator
Invest in non business proven software
Privacy restrictions, content sensitive audience
Benefit: Consumer
Receive time sensitive information
Free service in general (pay subscriptions can be available)
oppose: Consumer
Education/new handset functionality
Invasion of privacy, untimely CB announcements
Footer
28-Feb-19

9. Conclusion
The USA is ready for Cell Broadcast to be introduced as a Value Added Service. Why?
VAS will differentiate between industry leader
Users will react by purchasing call plans that include CB and CB VAS
Demand for time sensitive information is on the increase. (market education for SMS messaging)
Footer
28-Feb-19

10. Thank you!
28-Feb-19