1. DEREGULATION 1. BEFORE DEREGULATION 2. AFTER DEREGULATION Local
LDC
Supplier & local utility
One company (Monopoly)
No alternatives for consumers
2. AFTER DEREGULATION
Customers choose
A generation supplier
Local
Utility
Company
Direct
Energy

2. DEREGULATION 3. AFTER DEREGULATION Local Utility
ConEdison
PSE & G
Central Hudson
Orange & Rockland
What is Direct Energy?
Direct Energy is a supplier to ConEd, or the local utility.
Suppliers purchase energy off of the wholesale market.
Direct Energy, and other suppliers, supply the commodity to the LDC (or local utility) to distribute.
What is a Local Utility Company?
Provides consolidated billing
Reads Meters
Delivers Gas & Electric
Handles Emergencies

3. Simple. Friendly. Direct. WHO IS DIRECT ENERGY?
Direct Energy is a leading North American supplier of energy and related services for residential and business customers.
Backed by Parent Company: Centrica
Direct Energy, partnered with Centrica, provides energy services through more than 32 million customer relationships worldwide.
Over 34,000 employees worldwide
Largest commercial and industrial retailer in North America based on customer numbers.
Direct Energy’s Mission Statement: We will create value for our shareholders and customers by being the provider of choice for energy and related services to residential, commercial, and small industrial customers in selected North American markets.
Simple.
Friendly.
Direct.

4. Business Owners Have The Power To Choose Benefits of The Power to Choose:
Multiple suppliers - Instead of being restricted to the local utility offer, customers can choose from multiple suppliers. This brings new, more attractive offers to market.
Increased control - Competitive energy supply options show businesses the big picture of their overall energy expenditures, enable a greater variety of energy strategies and provide increased control over energy budgets.
An educated market - In a regulated system, the utility company manages the energy on behalf of users with little transparency or accountability. In a competitive environment, customers are more informed about their purchasing options, and play a pivotal role in the evolution of the market. Knowledgeable consumers help guide the marketplace, highlight issues, identify areas where improvements are needed and spur innovation.
Motivation to create new products - Suppliers don’t compete on price alone - innovation is a critical differentiator. Competitive suppliers are constantly developing options to meet present and future customer needs, such as online energy analysis services and environmentally-friendly energy plans.
Your role as an agent representing Direct Energy is to create a positive experience for every customer because you can be the first contact that the customer has with Direct Energy. You may be the first impression that the customer has about us.

5. PRICE PROTECTION PLAN

6. CHOOSING THE UTILITY VS. DIRECT ENERGY
LOCAL UTILITY (ConEd / PSE & G)
DIRECT ENERGY
Billing
LDU sends customer their bill
Direct Energy is noted as supplier on Local Utility Bill
Charges on Bill
LDU Distribution and Supply
LDU charges for distribution, Direct Energy charges for supply
Price Change
LDU price will change based on market conditions
Direct Energy provides fixed rates
Service
LDU will deliver natural gas & electric to business
LDU will read meter
LDU will handle service and emergencies
LDU will provide general customer care
LDU will still do everything it does currently
Direct Energy will provide an additional level of customer care associated with its products and services 6