1. Inspiring Students Through Photography
STRATEGIC PLAN
Inspiring Students Through Photography

2. Purpose
To provide a database of photos, which can communicate feelings and ideas.
Holly Ballinger stated “(Photography) allows an individual the ability to communicate small moments in time when particular emotions or moods are felt”

3. Objective
Put together a portfolio of photos taken by each member of the group so that we have a wide and diverse variety of photos.
Learn how to identify situations or scenes that can convey feelings and ideas.

4. Audience Analysis Confine Faculty and Students (Primary, Secondary)
Unaffiliated parties (Tertiary)
Define
Users want images to be aesthetically pleasing and have emotional or demonstrative content.
Users want these images to be effective and call attention to themselves
Refine
Receive feedback from faculty and students
Use feedback to adjust content

5. Messaging Goals
We want our secondary consumers to think about what they are learning now
We want our images to let users achieve their messaging goals
Educational and/or thoughtful content

6. Key Messages
Our Images will be consistent with the values of Salt Lake Community College.
These values are collaboration, community, inclusivity, learning, innovation, integrity, and trust

7. Media Mix
Producing stock photographs for Salt Lake Community College to use at their discretion.
We want each image to be applicable to a variety of channels.
Images will fit into these four genres: nature, still life, infrastructure, and graphic arts.

8. Budget
Our team has determined that no budget will be needed, in order to complete this project
Each member of our group will need a camera, computer, and software that will enable each of us to take, edit, and upload photographs.
Google Drive provides up to 15GB of free storage, so no money will be needed and no budget will need to be made.

9. Tactical Plan
To achieve our objective, we will follow our tactical plan as outlined
Who
What
When
Where
Spencer Biggio
Take, edit, and upload 25 total photographs of Still life and Nature
July 17
Google Drive
Take, edit, and upload 50 total photographs of Still life and Nature
July 24
Alex Fitzgerald
Take, edit, and upload 25 total photographs of Infrastructure and Still life
Take, edit, and upload 50 total photographs of Infrastructure and Still life
Kristin Gooding
Take, edit, and upload 25 total photographs of Still life and Graphic Arts
Take, edit, and upload 50 total photographs of Still life and Graphic Arts
Andrew Pearson
Take, edit, and upload 25 total photographs or images of Nature and Graphic Arts
Take, edit, and upload 50 total photographs or images of Nature and Graphic Arts
Everyone
Select top 100 photographs to use in final project
July 30

10. 100 Photographs

11. Conclusion
By using stock photographs Salt Lake Community College will be able to achieve its mission of educating and inspiring students so that they may live a full and successful life.