1. Event Analytics Pam Rollins Temple University November 19, 2018
3:40 – 4:30 pm
Hanover Suite

2. About Temple University
Approximately 316,000 living alumni
Banner campus since 2011
FY18 fundraising $97,900,000+
FY19 Combined Offices of Alumni Relations and Annual Giving
Measure both alumni participation and alumni engagement

3. A bit about me . . . Last PA BUG attended was in 2008!
Advancement Services experience at
The Ohio State University
University of Denver
New Hampshire University
Temple University
At SunGard Higher Education (SCT)

4. Event – Current Measure
FY18
FY17
FY16

5. Measuring Events - Evolution
Situation
Currently measure attendance within fiscal year
Need
Compare attendance between types of events
Understand growth and attendance of events by type
Questions
Are the events making a difference?
Do individuals come to various types of events?
What recorded post event interactions occur?

6. Event Analytics – Institutional Needs
Measures
Repeat attendance
Post event attendance interactions
Institutional follow up indicating a developing relationship
Do measures show variation based on event type
Chapter
Affinity Group
Academic Ceremony
Young Alumni
Fundraising
Donor Stewardship/Recognition
Hospitality
Do measures show variation based on University or College/Unit based

7. Event Analysis Encountered:
wrong data, missing data. misplaced data
Phase I: event level metrics for Alumni Relations
Phase II: event level metrics for any tracked event
Phase III: expand metrics

8. Event Analysis – Phase I
Alumni Relations – Event specific

9. Phase I Filters Measures By Event Drill through to Unique Attendes
Pre-Defined – ONLY Alumni Relations hosted Events
Date Range
Specific Event Name
Subset unique set of alumni attending selected events
Measures By Event
Attendees
Alumni Attendees
Students (current)
Young Alumni
1st Time Alumni Attendees
Repeat Alumni Attendee
2nd AR Alumni Attendee
Donors
Alumni Volunteers
Drill through to Unique Attendes

10. Event Analysis – Phase II

11. Phase II Filters Measures By Event Drill through to Unique Attendes
Date Range
Option to query and select Events interested in evaluating
Subset unique set of alumni attending selected events
Measures By Event
Attendees
Alumni Attendees
Students (current)
Young Alumni
1st Time Alumni Attendees
Repeat Alumni Attendee
2nd AR Alumni Attendee
Donors
Alumni Volunteers
Drill through to Unique Attendes

12. Event Analysis – Phase III underway

13. Data Access and Cognos Analytics

14. Open to the Floor
Questions
Comments

15. Pam Rollins Temple University pam.rollins@temple.edu 215-926-2642
My contact info
Pam Rollins Temple University

16. Thank You
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