1. Employee Value Proposition

2. What is EVP?
The characteristics and appeals for working for that organisation.
E.g. flexible working arrangements
Wellness programs
Learning and development
Pay
what makes the organisation stand out?
The Employee Brand
It’s the way in which organisations differentiate themselves in the labour market
Enables:-
Recruitment
Retain
Engage
Also includes intangible factors that don’t show up on the pay check but carry high value
Challenging and meaningful work
Personal achievement
Appealing organisational culture
Sense of purpose
Pride-inducing set of workplace values

3. What makes a good EVp?
Built around attributes that genuinely attract and engage talent you WANT!
Consistent
Articulated in a style that appeals to the audience
Also contains elements that are not true now but that the company aspires to
The benefits to the employee – what the employees actually want
Progress with change and objectives and clearly demonstrate its uniqueness
Not boring corporate speak – stand out
Set goals and show employees that they are responding to change and gives employees engagement. Constantly building on EVP to stand out from competitors.

4. strengths of Evp Helps to attach and retain talent
Helps appeal to different markets and tough to hire talent groups
Helps to re-engage a disenchanted workforce
Creates a strong ‘people’ brand
Having a strong EVP helps attract talent that you would otherwise lose to competitors.
Appeals to different cultures/age groups and functions – Universal brand
Rebuild/enhance trust and increase motiviation
Good brand image and are known for how they treat their employees– i.e Apple/Google

5. Challenges of EVP Stakeholder engagement is critical
Bespoke research is required
Employees are a discerning audience
Maintaining
Lack of such will undermine EVP
Relying on past EVP – looking towards the future and new talent?
Promise needs to be delivered