1. Unified Communications as-a-service
Presented by: Wu Soong Woon UCC Cloud Director, APAC
Orange Business Services
presentation title 1

2. Seeing Evil. Speaking Evil. Hearing Evil.
“The Transparent Leader”
“..era of hiding in Ivory Towers to one of open access, chat rooms, and message boards. In this new environment, ideas and opinions are shared, no holds barred, and there’s nowhere to hide!” 2

3. Seeing Evil. Speaking Evil. Hearing Evil
“In an old corporate landscape ..what you didn’t hear or didn’t see didn’t exist, and what you didn’t say couldn’t get you in trouble….Today its all about seeing, saying and hearing”
“By the time some figured out value of transparency, employees investigated, documents subpoenaed and even companies shut down.”
unified communications – tools for transparency in today’s competitive and ever-networked environment 3

4. unified communications - concepts
partition peering
avoid “pinball” moments
iconimation
identity and presence
consumerisation
“insanity is hereditary…….
you get it from your kids”
clarity in communications
what you see is warts and all…
(# of comms tools) x (# ways to comm) = communications overload 4

5. common business challenges
… unable to reach coworkers on first try …
daily 36%
# of communication tools and applications growing …
6.4 types of devices
… results in delays and missed deadlines
monthly 22%
… have to use multiple methods of reaching coworkers …
daily 52%
employees increasingly mobile …
27% traveling 1x month avg.
…because employees are unreachable,
sales and business processes stop
waiting for a person to respond or act
impact on the business
lost productivity
lost sales and revenue
customer satisfaction issues
inefficiency 5

6. unified communications
single user interface showing real-time and non-real time communications, across multiple devices and media types
suite of integrated communications tools: IM, messaging, telephony, mobile phone integration and conferencing
presence-enabled to quickly find a colleague and determine his/her availability to communicate, even before you start a session
customer benefits
ease-of-use - allow colleagues to quickly find each other, exchange IM, share documents, and launch a call or conference effortlessly
productivity – speed-up business processes by unifying communications tools employees need for effective collaboration
cost savings – reduce telephony costs, travel and save time
telephony
telephony
enrichment
presence
file & app
sharing
instant
messaging
unified
communications
collaboration
calendar
directory
voice
messaging
conferencing
unified
messaging 6

7. Unified Communication as-a-service UCaaS Business Together as a Service
UC as a Service linked to our Cloud Computing strategy
built upon Flexible 4 Business partnership
business agility and flexibility
rapid provisioning, scale up/down based on business needs
virtualization, server consolidation
pay as you go, no CapEx
accelerate adoption of Unified Communication services
differentiate from traditional integrators of UC services
3. complexity in the cloud, predefined user profiles, on demand services

8. Business Together as-a-service
UC made simple & accessible on any user device
pay only for what users need
no CapEx
attractive prices
flexibility
transform at your own pace
scale up/down based on needs
self-provision based on portal
end-to-end SLA with network
UCaaS
unified messaging
IM &
presence
telephony
mobility
audio, web
conferencing
contact
center
web
portal
video

9. self-provisioning portal for customer’s administrator create and manage your users profile
telephony
IM &
presence
unified messaging
mobility
audio, web
conferencing
video
contact
center
web
portal
visualize
manage user rights
create user profiles
modify user profiles
activate the profile
administrator

10. case study in France drivers status next step Orange Labs
Alcatel PBX replacement
price flexibility
status
from a successful pilot in 2010 to first users in operations
standard, business, contact center profiles
next step
scope extension
Orange Labs
(5000 users, 9 countries)
drivers
renewal of Cisco tel. (EoS)
new UC features
managed solution with no CAPEX
status
from successful pilot in 2010 to first users in operations
standard, business, inc. audio conf and pt-pt video (video phone)
next step
scope extension, collaborative everywhere, features upgrade
1000 users, then 6000 users
Orange Labs 5000 users 9 countries 9971 video phone)
Next steps users,200 std light, 680 business, 15 collaborative, 5 collaborative everywhere, afterwards 6000 users

11. Orange Business Services snapshot
Cloud Infrastructure
>31,000 servers – 10,000 virtual machines
>18 PetaBytes of storage
>150 cloud computing R&D experts
Largest IPVPN Network
> 150 Countries > 1,500 PoP
> 25,000 Customers > 300,000 Connections
World Communication Awards Best Global Operator Best Managed Service
2009
2010
Certifications
ISO for service management ISO 9001 quality management
ISO for security management system
ISO common criteria security certification
SAS 70 type 2 audit 11

12. “Coming together is a beginning. Keeping together is progress
“Coming together is a beginning. Keeping together is progress. Working together is success” Henry Ford
the sound of a busy signal on the other end of a phone line is becoming obsolete and no longer tolerated…
users expect all services, anywhere, anytime, any device!
thank you
thank you 12