1. VALUE OF SERVICE DESIGN TO BUSINESS THE

3. SERVICE DOMINANT LOGIC SERVICE DESIGN LEAN

4. SERVICE DOMINANT LOGIC EXCHANGE THINKING ABOUT BUSINESS CO-CREATE VALUE

5. LEAN REDUCING WASTE IN BUSINESS OPERATIONS

6. SERVICE DESIGN CREATIVE PROCESS people to exchange or offer their services, knowledge, skills and resources for the BENEFIT of another person

7. SERVICE DOMINANT LOGIC SERVICE DESIGN LEAN

8. BUT

9. So I think them collaborating, creates more robust, better designed, more sustainable in terms of business, service then not only possible but is also required. SERVICE DOMINANT LOGIC SERVIC E DESIGN LEAN

10. SERVICE DESIGN IS CURRENTLY WEAK IN A BUSINESS SETTING

11. …most service designers are small groups or one man band that can not do much in organisations and is hard to produce anything.

12. WHERE ARE THE FACTS ?

13. TALK TO PEOPLE ON THE GROUND THAT REDESIGN SERVICES EVERYDAY