1. Hotel Catering- Business Users
Brakes
Hotel Catering- Business Users
December 2012

2. TOC Business Traveller Overview Hotel Business Events Hotel Dining
Discussion Points

3. Occasions requiring a hotel stay in the last two years
The Business Traveller Overview
YouGov SixthSense’s 2011 Hotel Catering report found a small proportion of UK adults use hotels for business travel
Occasions requiring a hotel stay in the last two years
When visiting family and friends
25%
For romantic time with my partner
20%
On a family holiday
18%
17%
On a sight seeing trip
On a business trip
15%
However, the frequency of hotel stays makes it an important revenue stream for business and provides opportunities for food service providers.
Base: 2125 nationally representative UK adults aged 16+

4. The Business Traveller Overview
YouGov Sixth Sense's new Hotel Catering Report focuses exclusively on hotel stays for business
METHODOLOGY
The survey used for this report was conducted online among a sample of over 2,000 business travellers who had identified themselves as travelling and staying in hotels for business reasons. The survey was conducted over the period 5-8 October 2012

5. Hotel Business Users Profile
The Business Traveller Overview
Hotel Business Users Profile
Profile of respondents that have stayed in a hotel for business
ABC1s (85%)
C2DEs (15%)
Men (68%)
Women (32%)
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

6. The Business Traveller Overview
Business stays
On how many occasions, if any, have you stayed in a hotel while away on business in the UK in the last 12 months, whether paid for by yourself or by your company?
Nearly three quarters of business travellers had stayed overnight more than once in the previous 12 months
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

7. Large chain and budget hotels are the most popular for business stays
The Business Traveller Overview
Large chain and budget hotels are the most popular for business stays
Which of the following TYPES of hotel have you stayed at in the past 12 months for business?
Large chain hotel (e.g. Holiday Inn)
52%
Budget hotel (e.g. Premier Inn)
49%
28%
Small chain hotel (e.g. Thistle)
17%
Family run/ independent
Bed and breakfast or guest house
14%
11%
Boutique hotel
10%
Heritage/luxury hotel 3%
Self catering apartment
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

8. Proximity to the business meeting the most important factor
The Business Traveller Overview
Proximity to the business meeting the most important factor
Which of the following, if any, are personally important to you when staying away from home overnight for business?
Proximity to where the business meeting will take place
64%
Free Wi-Fi Available
51%
51%
Breakfast included in the room rate
Overall value for money
47%
30%
Proximity to public transport
Proximity to shops/restaurant/ entertainment
29%
24%
Good cafes/restaurants within hotel
23%
Good facilities in hotel
Other colleagues will be staying there
20%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

9. Business events and conferences present opportunity for caterers…
Hotel Business Events
Business events and conferences present opportunity for caterers…
How many times have you attended a hotel for a business meeting or conferences in the last 12 months?
64%
Around three-quarters of business travellers have used a hotel for business meetings or conferences in the last 12 months, offering a vast market for business dining.
51%
51%
47%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

10. Business events and conferences present opportunity for caterers…
Hotel Business Events
Business events and conferences present opportunity for caterers…
How many times have you attended a hotel for a business meeting or conferences in the last 12 months?
64%
Around three-quarters of business travellers have used a hotel for business meetings or conferences in the last 12 months, offering a vast market for business dining.
51%
51%
47%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

11. …with hotels taking a large share of the business events market
Hotel Business Events
…with hotels taking a large share of the business events market
Where corporate events took place,
64%
Hotel
61%
Hotels held an average of 445 business events in 2011, compared with 520 for conference and training centres and 495 for academic venues. The number of events held by hotels was well above the 369 average for all types of venue
51%
Conference/ training centre
12%
51%
University 7%
47%
Purpose built 1%
19%
Other venue
UK Events Market Trends Survey 2012, published by Eventia

12. British food is best for business dining
Hotel Dining
British food is best for business dining
What kind of foods do you prefer when entertaining a business associate, or being entertained yourself?
64%
Traditional British Cuisine
37%
51%
Italian Cuisine
35%
51%
Modern British Cuisine
35%
47%
Indian Cuisine
20%
French Cuisine
19%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

13. Attitudes towards hotel services
Hotel Dining
Fast, friendly and efficient services are rated as important factor by the vast majority of business travellers
Attitudes towards hotel services
64%
51%
35%
51%
35%
47%
20%
19%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

14. Hotel Dining
Hotel’s face stiff competition in the business market from restaurants, pubs and clubs
Types of venues preferred for entertaining business associates and clients
64%
51%
35%
35%
47%
20%
19%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

15. Factors associated with restaurants and hotels
Hotel Dining
Food quality and choice is associated more with restaurants than hotels
Factors associated with restaurants and hotels
64%
51%
35%
35%
47%
20%
19%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months
Again shows that restaurants are seen as a better venue for business interaction

16. Most important factors when hosting a business meal in a hotel
Hotel Dining
High quality food most important factor when hosting a business meal in a hotel with colleagues/associates…
Most important factors when hosting a business meal in a hotel
64%
High quality food
25%
Conducive atmosphere for business (6%), food not to expensive (5%) and good service (5%) also featured on list.
51%
Fresh food cooked on the premises 9%
51%
Good value for money 7%
47% 7%
Wide choice of food
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

17. … and it also ranks highly when eating alone
Hotel Dining
… and it also ranks highly when eating alone
Most important factors when dining alone
64%
High quality food
17%
Other factors such as short waiting times (6%), convenient location (5%) and free Wi-Fi (5%) also featured
51%
Fresh food cooked on the premises
16%
51%
Food not too expensive
13%
47%
13%
Good value for money
Wide choice of food 9%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

18. Hotel Dining 64% 71% 14% 17% 47% 5% 36% 3% 5%
Breakfast is taken by seven in ten people in hotels when they are with business associates or clients
Meals/snacks eaten at hotel restaurant when with a business associate or client
64%
Breakfast
71%
Morning Coffee
14%
Lunch
17%
47%
N.L- Breakfast is a “key meal time” for 3663 so understanding trends around this is very important. Research for this report shows that breakfast is the meal business stayers are most likely to have eaten at the hotel restaurant.
Afternoon tea 5%
Evening meal
36% 3%
Alcohol only
Snacks 5%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

19. …and its also the most popular meal when eating alone
Hotel Dining
…and its also the most popular meal when eating alone
Meals/snacks eaten at hotel restaurant/cafe when eating alone
64%
Breakfast
74%
Morning Coffee
11%
Lunch 9%
47%
Afternoon tea 3%
Evening meal
34% 5%
Alcohol only
Snacks 2%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

20. Reasons for not eating breakfast at a hotel on last visit
Hotel Dining
Of those that did eat breakfast during there last hotel visit, one in three cited it “not being included in the room rate” as the reason
Reasons for not eating breakfast at a hotel on last visit
64%
Breakfast was not included in the room rate
34%
51%
I proffered what I could get to eat outside the hotel
22%
51%
20%
I didn’t have enough time to eat at the hotel
47%
20%
The breakfast on offer was too expensive
Base: 359 UK business travellers aged 18+ who didn’t eat breakfast on their last business trip
N.L- Again- given that breakfast is the key meal time its important to understand why business stayers are not eating breakfast at a hotel. Finding is consistent with what we see previously, breakfast included in room rate is very important.

21. Four in ten see eating at hotels as a necessity
Hotel Dining
Four in ten see eating at hotels as a necessity
Consumer attitudes towards eating in hotels
64%
51%
51%
47%
Base: 2,013 UK adults aged 18+ who have stayed in a hotel in the UK on business in the past 12 months

22. Discussion Points
Women represent a third of YouGov respondents that had stayed in a hotel for business in the last 12 months, and women are more likely to have reported an increase in hotel stays in the last 12 months. Is there room for food services companies to better target women with healthy, low fat options?
Restaurants are seen as a more suitable venue for business meetings/meals than hotels, with restaurants seen as better for food quality and choice. What can hotel caterers do to bridge the gap?
Hotels grab a large share of the corporate events market, what can food services companies do to capitalise on the opportunities this presents for corporate/business dining?
Traditional (37%) and modern (35%) British cuisine is the most preferred food choice among YouGov respondents when entertaining business colleagues/associates. Is “Best of British” always the right approach when it comes to business dining?
20%
18%