1. Recruiting, Maintaining & Engaging Members
Presented by:
Anita Castora, CRM, IGP, CBCP

2. Membership Recruitment Where do we look?

3. Where do you draw from? Related professional organizations Referrals
New members
Existing ARMA members on 099 List
Reinstatements
Retention
Other Ideas for sources of new members?

4. Recruitment Tips: Add a personal touch
Welcome members and guests upon arrival
Introduce members to members / guests
Ensure no one feels excluded
Develop a camaraderie of fellowship
Entice members and guests to come back
Follow-up / Follow-up / Follow-up !

5. Maintaining Membership

6. How do we get people to stay?
Listen to and meet expectations.
Introduce new members to others.
Engage members in meaningful activity.
Based on their needs
Based on their skills
Achievable, non-threatening
Give recognition for contributions.
Other ideas that have worked for your chapter?

7. Consider these facts:
It costs more to get a new member than to keep one.
1st & 2nd year members are less likely to renew – if they do not see the value of ARMA & your chapter!

8. Four step program for member retention
Focus on new chapter members
Get everyone involved in an activity
Give Recognition to those who do Get Involved
Develop an Effective Process for Renewals

9. Engaging Members

10. Outreach Methods Assign a mentor Follow up with:
Letters & s and Phone Calls
Media (including social media)
LinkedIn, Facebook
Newspapers or business journals
Other?

11. Assign a mentor
Introduce them to another member in the same industry to be their mentor
Ask mentor to stay in touch via /phone
Address new member/mentor re: industry topic at each meeting
Invite to Board Meeting
Other?

12. Stay in touch Personalize letters or emails to the extent possible
Include earned designations such as CRM, CDIA+, MD, etc.
Always be professional
Determine if it is appropriate to use first or last names (depends on the culture of the organization or locale)
Refer to Chapter website for meeting information
Encourage use of Facebook & Twitter
Make it fun!!!

13. Wrap Up Why do we join ARMA? Keys for recruiting
Where to look for members
Maintaining members
Communications and Outreach
Engaging members