1. Member Recruitment, Retention, and Engagement
District Convention 2017
Gamaliel Ng, Division 47 Lt. Governor
Michelle Ng, Member Recognition Chair
Minghua Ong, Member Relations Chair

2. Sharing Time! Why did you join Key Club? Why did you stay?
Which officers did you look up to?

3. The Membership Members are: Without the members, we wouldn’t be here.
who we serve
the future leaders
our backbone
the most important part of this organization
Without the members, we wouldn’t be here. 3

4. Recruitment: The Pitch
How do you promote Key Club?
What catches interest?
Why would anyone want to join a club that makes keys???

5. Reasons to Join Key Club
Community Service
Make a global impact
Meet lots of people
Leadership opportunities
Self-development
Safe and welcoming community
College applications
Learn new skills (graphic design, public speaking, writing, etc.)
Memorable experiences
Be a part of something bigger than yourself

6. Ways to Recruit Freshmen orientation booth Club Rush
Sharing fun videos (RTC, Fall Rally, DCON, but also of service!)
mass sharing on social media is effective: use overlays, videos, publications, etc.
Classroom to classroom
ask teachers if you can briefly present

7. Ways to Recruit “Bring a friend” Initiative at meetings
Host a club social/fundraiser
or invite them to division ones!
Put up flyers and posters
Request a school announcement (PA system)

8. Ways to Recruit Host a parent info night
Having parent support in extra-curriculars is extremely beneficial for both the parent and member
Talk about your own experience
Your own, credible testimonies are extremely important, too!
Utilize the resources available on the Cyberkey

10. So, now that you’ve recruited members… what’s next?

11. Retention & Engagement
Retention is
Keeping everyone happy
Maintaining the members (no one leaves)
Engagement is
Reaching out
Involving the members
Inclusiveness
These go together!

12. Why Do Members Leave? They feel like “just” a member
They don’t think they make an impact
Exclusivity/loneliness- no friends in the club
They lose motivation
They become too busy

13. What Can You Do? Recognition Commend new members on their first event
Member of the Month/Member Spotlight
End-of-Term Banquet Service Awards
Food, Leis, Awards, etc. are great, but even a “thank you” goes a long way
Make them feel appreciated and acknowledged 13

14. What Can You Do? Make personal connections Encouragement
BEE the friendly face in the crowd, someone who is always dependable
Encouragement
BEE sure they know you believe in them
push them to their goals
Share your own stories
BEEing relatable helps! 14

15. Important Takeaways We are nothing without the members
we serve them!
You don’t have to have an officer position to take action
We are one ohana
Balance the social and service aspects
Keep an eye out and an ear open; everyone should feel included! 15

16. ? ?
Questions?
Comments?
Concerns?
Go for it!

17. Acknowledgements
The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years.
Joceline Yu, Communications and Marketing Chair,
Michelle Ng, Member Recognition Chair,
Minghua Ong, Member Relations Chair,