1. Prepared By: Region VI Communications Zone
Effective Publicity
Prepared By: Region VI Communications Zone

2. Meet the Region VI Communication Zone
Telecommunication Chair
Myles Williams
Secretary
Betelhem Tarekegn
Public Relations Chair
Samias Tsegay

3. What is Effective Publicity?
Effectively getting your mission/message across and leaving a lasting impression.

4. Effective Publicity Successfully communicating:
Region’s vision and NSBE’s mission statement
Through proper usage of our various communication avenues
Bringing in new members, partners and supporters

5. Steps for Effective Publicity
Who is your audience?
What are you trying to share/publicize?
How will you communicate this information/news/update?
Communication avenue
Strategy
Type
When/ will you be publicizing? (timeline)

6. Region VI Communication Avenues
Regional website
Newsletter
Meeting minutes
Social media accounts
Guidebook
Booklet
Flyers, etc.

7.
Newsletter
General to membership
Meeting minutes

8. Chapter Websites One-stop-shop for the information about your chapter
Making use of platforms such as:
Wix
Weebly
Google sites, etc.
Add flair to the website to reflect your chapter’s identity
Myles
One-stop-shop for all the information about your chapter
Easy to use platforms such as Wix, Weebly, Google Sites, etc.
Add a flair to the website to reflect your chapter’s identity

9. Graphic Services

10. Tips:
Use FREE photos that don’t require attribution (or give proper citation)
Simple and Clean
Avoid a lot of white space
Balance area with content and white space
Know NSBE logo policy
Keep representation in mind:
What does the image portray?
How will it be perceived?
Will people understand what you are going for?
Keep copy of designs for replication
Flyers and posters with similar theme for a good flow
Easily noticeable
Create timeline for designing and posting graphics
Make sure that any photos you use are FREE & don’t require attribution (or give it it’s proper citation)
Make it simple and Clean
Avoid a lot of white space
Balance the area with content and white space
Know NSBE logo policy and ask if you are not sure
Keep representation in mind:
what does the image portray?
How it could be perceived?
Will people understand what you are going for?
Keep copy of designs for replication
Making flyers and poster with similar theme keeps a good flow
It is also easily noticeable
Figure out a timeline for designing and posting graphics

11. Graphic Services Canva.com Graphics go-to website Adobe
Many schools have free licenses you can use
Vectr.com
Can make png icons or graphics easily
Thenounproject.com
Free, simple icons
Unsplash.com
Free stock photos that don’t require attribution
Nappy.co
Free stock photos of African Americans (limited but good)
Jopwell Collections
Galleries with free stock photos of diverse young black professionals
Slidecarnival.com
Free downloadable & customizable slide decks

12. Social Media
Social media is a great marketing tool because it is used widely
Keys to success:
Being engaging
Using interactive tools
Following a theme or an aesthetic flow
Sharing relatable and entertaining content
Samias
Everyone is on social media! So it might not be a bad idea to promote your chapter using these platforms.
Key to success on these platforms is providing engaging content for followers

13. Following the Rules Logo Policy
Formerly prepared by National Secretary, Julius

14. NSBE Logo Policy What to do and what not to do:
Do not download from google search
It could be a modified logo
Do not modify the logo in any form
Off course you can resize it as needed, but keep the proportion the same
Do not have anything near the logo
Everytime you use the NSBE logo, you should fully write out “ National Society of Black Engineers ” near it
You have to get the official logo from NSBE website at or
You can also me at for a zip file with all the correct logos
Samias

15. NSBE official logo
Black & White Black & White Full Color Gold
Samias

16. Construction of NSBE logo
Betty

17. NSBE Logo Colors The "N" [Green] PMS: 7481 C RGB: 46, 180, 87
HEX: 2EB457
CMYK: 76, 0, 91, 0
“SBE” along with the handle of the torch [Black]
PMS: BLACK 6 C
RGB: 0, 0, 0
HEX:
CMYK: 0, 0, 0, 100
Lighting Bolts [Yellow]
PMS: 803 C
RGB: 255, 241, 0
HEX: FFF100
CMYK: 4, 0, 94, 0
The Flame of the TORCH [Red]
PMS: 1788 C
RGB: 238, 28, 46
HEX: EE1C2E
CMYK: 0, 99, 89, 0)
Myles 17

18. Yay or Nay?
All

19. NSBE Logo Approval
When a member of NSBE wants to use the logo on something printed such as: water bottles, clothes, etc:
Submit design as PDF file to National Public Relations Chairperson
Submit Logo Approval Form
Allocate up to 2 weeks of processing time
Some companies will not print your items without approval from National PR Chairperson
Betty

20. Telecommunication Chair Public Relations Chair
Contact Us
Secretary
Betelhem Tarekegn
Telecommunication Chair
Myles Williams
Public Relations Chair
Samias Tsegay

21. Questions?

22. Thank you!