1. Chapter 11: Visual and Verbal Support in Presentations

2. Functions of Supporting Material
Anything that backs up claims in presentation
Functions:
Clarity
Interest
Proof

3. Verbal Support Definitions Examples Stories
Most effective when several used together
Stories
Fictional
Hypothetical
Factual

4. Verbal Support Statistics Most common Use sparingly Round off numbers
Use visual aids to explain

5. Verbal Support
Comparisons
Figurative
Literal
Quotations

6. Verbal Support Citing your sources Method State point Identify source
State content
Explain importance

7. Verbal Support Citing your sources Guidelines
Cite in manner that adds credibility
Cite sources that have credibility
Restate point of long citations

8. Visual Aids Make presentations more effective
Are easier to understand than words alone
Make statistics easier to understand
Add interest
Boost image

9. Visual Aids Functions Show how things look Show how things work
Show how things relate
Emphasize important points

10. Visual Aids
Types
Objects and models
Photographs
Diagrams

11. Visual Aids Types Lists and tables Pie charts Bar charts Column charts
Pictograms
Graphs

12. Visual Aids Types Video Used to show action
Using amateur footage can be risky

13. Visual Aids Media for Presenting Chalk boards Dry-erase marker boards
Flip charts
Poster boards

14. Visual Aids Media for Presenting Transparencies Photographic slides
Computer displays
Handouts

15. Visual Aids Presentation Software Advantages Customize materials
Professional quality
Create variety of materials
Can be very effective

16. Visual Aids Presentation Software Dangers Poorly conceived messages
Design over content
Overly complex presentations

17. Guidelines for Using Visual Aids
Selection
Use with purpose
Keep slide shows brief
Match sophistication of visuals to audience

18. Guidelines for Using Visual Aids
Design
Large enough to see
Simple design
Few words (Rule of 7)
Horizontal printing
Label all items

19. Guidelines for Using Visual Aids
Presentation
Display visual only when discussing it
Ensure visuals work in meeting room
Practice using visuals