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PURPOSES OF SUPPORT MATERIAL (Skinner/Grice) Clarity exactness of a message definition of research Vividness memorable descriptive.

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Presentation on theme: "PURPOSES OF SUPPORT MATERIAL (Skinner/Grice) Clarity exactness of a message definition of research Vividness memorable descriptive."— Presentation transcript:

1 PURPOSES OF SUPPORT MATERIAL (Skinner/Grice) Clarity exactness of a message definition of research Vividness memorable descriptive

2 SUPPORT MATERIAL (NARRATIVE) Personal Stories from others Institutional stories How groups help others Cultural Your past

3 SUPPORT MATERIAL (EXAMPLES) Brief Specific Hypothetical imaginary situation

4 SUPPORT MATERIAL (DEFINITIONS) Denotative Exact meaning Connotative Multiple meaning Functional How something works Analogy comparisons

5 SUPPORT MATERIAL (TESTIMONY) Expert Celebrity Lay Have knowledge but not “experts”

6 SUPPORT MATERIAL (FACTS/STATISTICS) Facts Verified Specific Statistics Can “round off” Don’t overwhelm audience

7 USING THE MEDIA Reference credible sources Use as examples Check credibility

8 TESTING SUPPORT MATERIAL (Skinner/Grice) E. Use specific evidence. F. Do you have enough evidence to support your point? G. Make evidence as current as possible.

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