1. Icons, Logos, and Symbols
ENGL 3190: Document Design

2. Icon
“a sign or representation that stands for its object by virtue of a resemblance or analogy to it” (dictionary.com)
Concise design element
Design signals meaning
Signal warnings, topics in a text, or they can function alone

3. Logo
Abstract image that represents an organization, program, or project
Must have strong clarity and ethos

4. Symbol
“something used for or regarded as representing something else; a material object representing something, often something immaterial; emblem, token, or sign” (dictionary.com)
Images that represent concepts
Symbols are more abstract
Symbols suggest rather than represent

12. 1926 London Underground Map

13. London Underground Simplified

14. Parts of Illustrations
Labels
Numbers
Titles
Callouts

15. Parts of Illustrations
Column/Row
Headings
Legends
Captions
Footnotes

16. Figure 2.4 EPA National Priorities List

17. Document Design Decisions
Do I use text or a visual representation?
Where do I place text, visuals?
How many columns should I use?
How do I group common elements?
What type styles and sizes should I use?
How do I accommodate different types of readers?