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2. LuxTravEx is a unique marketing alliance concept featuring independent luxury hospitality products in Southern Africa.
LuxTravEx provides a network of international and local representations to its partners and ensures that these are managed, updated and driven to maximise exposure and ultimately return on investment for each partner.
LuxTravEx’s purpose is to connect and provide a platform for exchange and effective communication between properties and its representations as well as the travel trade.
LuxTravEx strives to deliver transparent and proactive prompt service to its partners and the trade by promoting harmonious and dynamic relationships thereby increasing operational efficiency and turnaround.
LuxTravEx facilitates matching the needs and interests of all parties. 2

3. Uniqueness factor
Personal operational hospitality experience with over 24 years in luxury hotels is the basis of the intellectual capital of LuxTravelEx.
My experience on both the marketing and operations side allows me to highlight the unmet need for new products and services and measure the value in terms of ROI.
Intrinsic knowledge and connections within the SA travel industry and international travel trade. 3

4. The Value Proposition
To reduce distribution and representation costs by operating as a consortia / alliance for the same exposure and thereby growing each partner’s bottom line.
Economy of scale is achieved through the elimination of high marketing costs but by keeping highest exposure.
Provide reliable impact through knowledge
Recognise opportunities and connections, new emerging booking channels, providing the highest quality of prospective leads and markets. 4

5. Services on retainer basis
Management of international representations and DMC contact - maximisation thereof
Access to trade show participation at shared / reduced cost
Promotional planning of campaigns / packages and cross selling
Cross marketing of partner properties / alliances – property relationship and strategic partnerships
Rates strategy and the effective timing thereof, rate negotiations on behalf of partners
Revenue management
Ensuring maximisation on printed / online brochure exposure by negotiating best contributions on behalf of partners
Launch of new products and repositioning of old products to the trade
Proactive social media and electronic marketing and blog work
Link to LuxTravelEx’s highly optimised website
Customised marketing solutions through membership access
Database management 5

6. Leverage
Objectives
Reduce distribution and representation costs for same exposure – grow the bottom line !
Cost effective promotion with partners
Unlocking transformational growth
Build new meaningful networks
Increase revenues…
Needs analysis
Capacity and knowledge building
Marketing support and networking
Recognise new and emerging channels
Partnership and alliances – provide new industry connections
Customised marketing solutions - membership and retainer level 6

7. Partner network and its expectations
Properties wanting to rebrand
Established properties wanting to lower their marketing costs
Opening properties looking to tap into an existing network
Properties wanting to increase their customer and trade relationships through the LuxTravelEx alliance model
Looking for a fully integrated sales and marketing option without hidden costs 7

8. Worldwide partnerships
Sales and Marketing in the United Kingdom – Ethos Marketing
Public Relations in the United Kingdom – Ethos Marketing
Public Relations in North America – Montgomery Communications
Sales and Marketing in Scandinavia – Remarkable Destinations
Sales and Marketing in German speaking countries – Essential Links 8

9. Trade show attendance and sales calls
April: ILTM Africa in Cape Town
May: INDABA in Durban
November: PURE in Marrakech (optional and by invitation only)
December: ILTM in Cannes
Sales calls
United Kingdom bi-annual
USA annual
Europe bi-annual covering Germany, CH, Austria, NL, Sweden and France
JHB and Durban bi-annual 9

10. Personalised cost model (example)10

11. Thank you ! gaby.gramm@luxtravelex.com www.luxtravelex.com
Tel: +27 (0) 11