1. Information Systems in Organizations 4. 2. 1
Information Systems in Organizations Social networks: the multiplicative value of networks

2. Course Topics Overview
Unit 1: Introduction
Unit 2: Systems Analysis
Unit 3: Organizational Systems
Unit 4: Consumer Systems

3. Unit 4 – Consumer Systems What does digital life look like today?
4.1. Types of consumer systems
Gaming and entertainment (e.g., Xbox, fantasy leagues, Roku)
Mobile (Smartphones)
Devices and wearables (e.g., Fitbit, Apple Watch)
4.2. The power of consumer systems
Social networks: the multiplicative value of networks
Platforms: the generative power of two-sided network effects
4.3. New innovations: future trends in consumer systems
Impact on individuals: Digital identity management
Impact on organizations (innovation) and society (revolution)

4. ?
What is the “Marketing Hourglass”?

5. In groups of 2-3, come up with an example of how social media can support each level of the hourglass

6. ? Why is Xbox Live and example of a platform?
Why is Xbox Live and example of a two-sided network?

7. Xbox Live – Two-Sided Market Working in groups of 2-3
Left side – Gamers – What makes Xbox Live attractive?
Right side – Game Developers – What makes Xbox Live attractive?
How should Microsoft price access to each side?

8. Unit 4 – Consumer Systems What does digital life look like today?
4.1. Types of consumer systems
Gaming and entertainment (e.g., Xbox, fantasy leagues, Roku)
Mobile (Smartphones)
Devices and wearables (e.g., Fitbit, Apple Watch)
4.2. The power of consumer systems
Social networks: the multiplicative value of networks
Platforms: the generative power of two-sided network effects
4.3. New innovations: future trends in consumer systems
Impact on individuals: Digital identity management
Impact on organizations (innovation) and society (revolution)