1. The Impact of Social Media
Updated: July 2018
The Impact of Social Media
Conducting Independent Enquiry About Social Media
Part C & D
(3 lesson-version)
sociology.hku.hk/impact-social-media

2. Sharing… What issue am I going to study? Why is my issue significant?
What are my enquiry question and focus questions?
What are my key concepts?
What research method will I use?

3. Part C: In-depth Explanation of the Issue
What areas should I explain in detail for my enquiry issue?

4. What areas should I explain in detail for my enquiry issue?
Positive and negative views
Analysis from multiple perspectives
Analysis and presentation of relevant quantitative and / or qualitative data

5. An example of quantitative data analysis
Label charts / tables / graphs properly
Describe data in detail

6. An example of qualitative data analysis Discuss implication of data
Quote interviewees
Discuss implication of data

7. Your turn…… p.24 of Student Pack
How would you present the findings of your own research and why?
Do you have enough data to answer all the focus questions? What are your major findings?
What have you learnt from this process about the challenges of understanding the way people use social media?

8. Part D: Judgment and Justification
How do I formulate an argument?

9. Video watching: What is an argument?
Watch this video at:
A stand on an issue and seeks to persuade an audience

10. What is an argument?
A stand on an issue and seeks to persuade an audience
Which of the following is an argument? (pp )
No, it is not. It is just a description of how parents from the least developed countries feel about education provided by local schools. It does not take a stand on an issue and does not try to persuade the readers.

11. Yes it is. It tries to persuade the readers that social media facilitates learning. It argues that social media does not distract people from learning. Rather, social media benefits low income families in education. Evidence from Brazil is given to support the argument.

12. What is a good argument? Read p.27-28 and discuss.
Fair
Unbiased
Logical
EVIDENCE-BASED

13. Your turn…… p.29-30 of Student Pack
Which argument do you agree with, and why?

14. How do I organize Part D?

15. Use of Footnotes and Compilation of Bibliography p.30-31

16. Over to you! Prezi short video storyboard
If you carry out an IES about social media, you can share your findings with UK students by making one of the following:
short video
storyboard
Prezi
Ready to share your findings? Upload them at: sociology.hku.hk/share-findings