1. Aims & Objectives
Part 2

2. How do we know if the business is meeting its aims & objectives
Last lesson we examined the aims and objectives of a business. How do we know if the business is meeting its stated objectives? We have to look at the evidence and carry out research to check. This will need to in depth research looking at company reports, magazine and news paper articles and customer feedback.

3. Lets go back and look at the Tesco aims and objectives
To grow the UK core, was one
One of Tesco’s aims is ‘to grow the UK core’ is as relevant today as it was in The UK is the largest business in the Group and a key driver of sales and profit. This year, they are making a £1 billion commitment to improve the shopping trip, driving a strong pace of improvement in the things that matter for customers which will involve significant revenue and capital investment. These changes will reinvigorate the shopping trip for customers, and consequently deliver improved performance for shareholders
Have they done this, if so how and in what way?
Have they not achieved this, if so why, what has happened to prevent this aim from being achieved.

4. Lets see
As you can see, taken from the company report 2012, Tesco have increased their revenue growth and trading profit on previous years and are the number one supermarket in the UK.

5. Other research suggests
Show example word doc

6. Now it’s your turn
Go back to each of the aims and objectives you have outlined for Tesco and wright a detailed report for each one that analyses whether these have been met by Tesco. I will expect you to have evidence form sources other than the company report. It should include- Qualitative and Quantitative

7. Qualitative research gathers information that is not in numerical form
Qualitative research gathers information that is not in numerical form. For example, diary accounts, open-ended questionnaires, unstructured interviews and unstructured observations.
Qualitative data is typically descriptive data and as such is harder to analyse than quantitative data.
Qualitative research is useful for studies at the individual level, and to find out, in depth, the ways in which people think or feel (e.g. case studies, surveys, customer feedback).
Quantitative research gathers data in numerical form which can be put into categories, or in rank order, or measured in units of measurement. This type of data can be used to construct graphs and tables of raw data