1. Persuasion Is All Around You!
“Can You Hear Me Now?”

2. What is persuasion? A means of convincing people:
to buy a certain product
to believe something or act in a certain way
to agree with a point of view

3. Common persuasive techniques often used in advertising
Logic
Facts & Statistics
Bandwagon
Emotional Appeal
Expert Testimony
False Cause and Effect
Either/or
Loaded Words
Name Calling, Glittering Generalities, Patriotism
Testimonials

4. Logic- “That makes sense!”
Using correct reasoning backed up by evidence.
Using OnStar is better than having a cell phone because OnStar can call for help if you are too injured to use the phone.

5. Facts & Statistics Using numbers to support your reasons.

6. Bandwagon
A statement suggesting that everyone is using a specific product, so you should too

7. Emotional Appeal
A person is made to have strong feelings about a situation or product

8. Expert Testimony
Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

9. False Cause and Effect
Falsely claiming that one event caused another to happen. Just because 2 events are related doesn’t mean one caused the other.
YEAH! I got an A+ because I wore my lucky purple shirt!

10. Either/Or
Falsely tells people that there are only 2 choices instead of listing all the options.
Either elect me as President or don’t complain when Obama ruins the economy.

11. Loaded Words
Using words with strong negative or positive connotations causing the person agree with the idea.
Name Calling is a common,
negative use of loaded words.
Glittering Generalities is a common
use of positive words to make people
feel good about a product.

12. Name Calling
Attacking the person instead of what they stand for or attaching a negative label to a person or thing.

13. Glittering Generalities
Using happy words so people will have positive feelings about a person or idea. Because people feel good, they don’t challenge the information.

14. Patriotism
Another example of loaded words. People use the love of country to produce feelings of love, loyalty, and honor.

15. Testimonial
A well-known person supports a product or service

16. Quick Review Give one example for each of the following…… Logic
Facts & Statistics
Bandwagon
Emotional Appeal
Expert Testimony
False Cause and Effect
Either/or
Loaded Words
8. Name Calling 9. Glittering Generalities 10. Patriotism
11. Testimonial

17. Audience?
Purpose?
Persuasive technique?

18. Audience?
Purpose?
Persuasive technique?

19. Persuasive technique?
Purpose?

20. Audience?
Purpose?

21. Relevant facts
Advertisers spend about $200 billion a year on TV advertising
The average cost for Super Bowl ads is $2.6 million per 30 second spot
The average American watches about 24,000 TV commercials a year

22. Making Connections What is your favorite jingle?
What slogan for a product do you find yourself saying?
What TV commercial has influenced you to make a purchase?
Since FloRida and Pit Bull shop at Publix, does that mean we should too?

23. Reflection
“Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.