1. Business Communication

2. The Writing Process
Step 1: Plan
Step 2: Write
Step 3: Complete

3. Step 3: Completing Your Message
Revise
Produce
Proofread
Distribute
Completing

4. Step 3: Completing Your Message
A. Revise
1. Evaluate content, organization, style, and tone.
2. Review for readability.
3. Edit for clarity.
4. Edit for conciseness.

5. Step 3: Completing Your Message
1. To evaluate content, organization, style, and tone.
Is the information accurate?
Is the information relevant to the audience?
Is there enough information to satisfy the readers’ needs?
Is there a good balance between general information (giving readers enough background information to appreciate the message) and specific information (giving readers the details they need to understand the message)?

6. Step 3: Completing Your Message
Make sure the information is accurate, relevant, and sufficient.
Check that all necessary points appear in logical order.
Verify that you present enough support to make the main idea convincing and compelling.
Be sure the beginning and ending of the message are effective.
Make sure you’ve achieved the right tone for the
audience and the situation.

7. Step 3: Completing Your Message
2. Review for readability.
Consider using a readability index but be sure to interpret the outcome carefully.
Use a mix of short, medium, and long sentences.
Keep paragraphs short.
Use bulleted and numbered lists to emphasize key points.
Make the document easy to skim with headings and subheadings.

8. Step 3: Completing Your Message
3. Edit for clarity.
Break up overly long sentences and rewrite hedging sentences.
Impose parallelism to simplify reading.
Correct dangling modifiers.
Reword long noun sequences and replace camouflaged verbs.
Clarify sentence structure and awkward references.

9. Step 3: Completing Your Message
4. Edit for conciseness.
Delete unnecessary words and phrases.
Shorten long words and phrases.
Eliminate redundancies.
Rewrite sentences that start with “It is” or “There are.”

10. Step 3: Completing Your Message
B. Produce
Consistency. Throughout each message, be consistent in your use of margins, typeface, type size, and space.
Balance.
Restraint. Strive for simplicity in design. Don’t clutter your message with too many design elements, too much highlighting, too many colors, or too many decorative touches.
Detail. Pay attention to details that aff ect your design and thus your message. For instance, extremely wide columns of text can be difficult to read.

11. C. Proofreading
1. Look for writing errors.
Typographical mistakes.
Misspelled words.
Grammatical errors.
Punctuation mistakes.
2. Look for missing elements.
Missing text sections.
Missing exhibits (drawings, tables,photographs, charts, graphs, online images, and so on).
Missing source notes, copyright notices, or other reference items.

12. 3. Look for design, formatting, and programming mistakes.
Incorrect or inconsistent font selections.
Problems with column sizing, spacing, and alignment
incorrect margins.
Incorrect special characters.
Clumsy line and page breaks.
Problems with page numbers.
Problems with page headers and footers.
Lack of adherence to company standards.
Inactive or incorrect links.
Missing files.

13. Step 3: Completing Your Message
D. Distributing
Cost.
Convenience.
Time.
Security & privacy.