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Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

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Presentation on theme: "Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages."— Presentation transcript:

1 Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages

2 © Prentice Hall, 2007Business Communication Essentials, 3e Chapter 7 - 2 Key Writing Concepts Organization Active/passive language “You” orientation Reader benefit, alternative Respectful tone Formatting Spelling, grammar, punctuation, content Design & readability Closing with goodwill

3 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 3 The Revision Process ContentContent OrganizationOrganization Proper ToneProper Tone

4 Paragraph Length Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 4 AppearanceAppearance ReadabilityReadability EmphasisEmphasis

5 Idea Sequence Visual Impact Complex Topics Main Points Skimming Audience Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 5 Lists and Bullets

6 Headings and Subheadings Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 6 Descriptive Informative Basic Organization Important Points Links and Transitions

7 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 7 Long SentencesLong Sentences Hedging SentencesHedging Sentences Faulty ParallelismFaulty Parallelism Dangling ModifiersDangling Modifiers Editing for Clarity

8 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 8 Edit for Conciseness Unneeded Words and Sentences Unneeded Words and Sentences Long Words or Phrases Long Words or Phrases RedundantCombinationsRedundantCombinations “It is/There are Starters” Starters”

9 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 9 Revising with Technology Spell Checker ThesaurusThesaurus Revision Tracking Grammar Checker Style Checker CommentingCommenting

10 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 10 Document Design White Space Margins Justification Typefaces Type Styles

11 Careful Proofreading Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 11 Multiple Passes Perceptual Tricks High-Priority Items

12 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 12 Distributing Messages Cost Concerns Convenience Time Constraints Security and Privacy

13 Completing Business Messages Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 13


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