1. Targeting an audience
through advertising

2. A magazine advertisement shows what kind of magazine it is and who it is form.
Look at the following advertisements and think about…
Who is the target audience?
- interests?
- age?
- gender?
- socio economic position?
- values?

3. Look at the following advertisements and think about…
Which features indicate its target audience?
- What colours are most often used? What mood do they suggest?
- What is the main visual usually depicting?
- What mood do people convey?
- What type of camera shot is generally used? (Close up, medium shot, long shot?)
- Who is the person in the main photo looking at?