1. Brand Ambassador Program
Artist of Makeup
Brand Ambassador Program

2. Background
Artist of Makeup started as on Online retailer of make up cosmetics in 2013
It was created by a Celebrity Make up artist, who wanted to a have range of products which gave professional results without comprising on quality
The business ethos was to allow everyone to become their every own artist.
AOM wanted to Build on an Existing Model
As AOM’s audience shifted from professional make up artist, to every day make user who was now is interested in different products and brands in the market.
AOM’s growth was organic and based on reputation. Now in 2016 the market dynamics have changed. More and more consumers are indulging in more make up products and are more educated on application.
Part of today’s business strategy
To create a premium feel to the brand.
Increase distribution
Increase consumer penetration

3. Background Why AOM investing in a BA program.
AOM needs to branch out from being sole online trader, it needs to be on ground where consumers can experience the products
AOM consumers have a high conversion rate (being conceived to buy) once they have trailed the cosmetics range
They are in the growth stage AOM would greatly benefit from increasing their reach to consumers. By creating a fully trained BRAND AMBASSDORS display expertise’s and most importantly have one to one interaction with our value consumers, which is priceless.
With fierce competition, the expertise of BA only added prestige and creditability over our competitor brands.

4. Objectives of AOM BA program
Objectives of AOM BA program
 To develop a network system of passionate young individuals that brings the AOM & Brand’s image experience to life through Brand Ambassadors
Role of BA for the business
1. Awareness –Uplift AOM’s brand image through one on one interaction
2. Penetration- General trail through testers + free consultations
3. Loyalty – CRM –customer lifetime value through education of the categories and products
Leading to….
4. Sales target achievement

5. Project Framework What in for a AOM Brand Ambassador
Today AOM is giving those unique opportunities for be part of
Be AOM community.
A Journey, to be part of VISION to empower everyone they touch.
An opportunity to use their passion as form of networking and income.
Who is the program aimed at .
For those who love make up and cosmetics
Who are passionate to do demo’s and meeting new people
Those who want to make difference is people lives
Those who want to create something for them self

6. Developing BA’s to more that push girls
Sell across their entire product range
Actively promote their products
Use consultations to maximize product demonstrations
Use their quite times to plan future sales
Actively plan events and products to promote
Run a customer call-back system
Adopt a business mind-set

7. How to become a AOM Pro?
Step 1 – Apply and register with AOM as PRO within you local area
Step 2 – receive your on you go started Pro Kits
Step 3 – Network with family and friends. Do make overs and introduce the products
Step 4- Take the orders and let AOM process them
Step 5 – Deliver amazing service by delivering the products
Step 6 – Get paid

8. You pay £25 pound one of registration fees
You select your starter kits
Pro Kits
12 foundations
12 blushers
6 highlighter &Contour
24 Lipsticks
2 contour stick & 2 highlighter Stick
Eyeliner
30 Eye shadows
7 Brushes
Premier Kits
6 Foundations
6 Blushes
1 Highlighter &1 Contour
10 Lipsticks
1 contour stick &1 highlighter Stick
10 Eye shadows
Foundation Brush
2 eyes brushes & 1 lip Brush
Deluxe Kit
12 Foundations
2 highlighter &1Contour
15 Lipsticks
15 Eye shadows

9. Orders Under £100 orders 20% commission
What’s needed.
Training & Marketing Material
Order forms
Step by step
Register as official AOM BA in your area – get them to make Instagram account
Let them choose their starter kits.
They take order forms
They attend or view a training program online/ in class
They start getting orders.
Every 2 weeks. And takes payment and processes the order in AOM HQ
She receives parcel and gives to customers.
Commission Earnings
Orders Under £100 orders 20% commission
Orders over £100 orders get 25% commission

10. Keys to Success
ENAGEMENT is the essence of retaining and developing talented experts was ensure they know how represent AOM’s brands.
Here some outline program to help build engagement.
Give them the Tools– skills should be elevated through training, product handouts & 101 sales (see below)
Progress monitored- via Quarterly Brand Meeting, to share responsibility, case studies..
Product Sale Plans – Every 4 months: Understanding which products, new launches will help improve or aid a BA in selling. (including, test demos, new looks, trends and marketing &Sales tips open discussions)
Reward & Recognition – consisting of Team Building, rewards, sharing success and promotions.

11. “SEEING THE BEAUTY IN YOUR BUSINESS”