1. DISTRICT 9370 MEMBERSHIP REPORT Membership and Retention POETS MARCH 2018
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2. Club Extension 2017/2018 Potential New Clubs
E/CYBER Club Port Elizabeth Buthe Buthe Lesotho Vryheid Others

3. Club Extension 2017/2018 (cont)
Club Extension Important for continued growth of District Clubs to assist in identifying new areas for potential new clubs

4. Current (14 March 2018)
Total Clubs 90 Total Satellite Clubs 3 Total Members(ex Honorary) 1635 Honorary Members 228

5. Membership 1 July 2017 to 14 March 2018
New members
Terminated members
Current Members
Net loss of Members
These figures stress the importance of Member retention.
Clubs have done well in recruiting new members, but not enough to offset the loss of members.

6. Membership Overview July 2014/ Current
1 July March New members for period 872 Terminated members for period 995 Net loss of Members 123

7. Change of Scenario: Reduce Terminations 2014/Current by one third
1 July New members for period 872 Terminated members 663 (995 x66.6%) 14 March (had we lost only 663,not 995) Theoretical net GAIN 209

8. IMPORTANCE OF RETENTION
Clubs relatively good at membership attraction Clubs not so good at member retention Figures stress effect of better retention on net member gain / loss

9. Why do members Resign? What can we do?
Death: Sad, but out of our control Relocation: Recommend to new club. Get new club to contact

10. Termination Reasons (cont)
Attendance Business Pressure Family Obligations Lack of Interest None Given Other

11. Club Membership Satisfaction Survey

12. Club Membership Satisfaction Survey

13. Termination Reason/Solutions: Attendance
Be more flexible in requirements Attendance not “be all and end all” Is member adding value

14. Termination Reason/Solutions: Business Pressure
Normally relates to time Reduce attendance requirements for this individual Be flexible Is member involved in project and activities Accommodate where possible

15. Termination Reason/Solutions: Disinterest
Often a perception by club Why is member disinterested Involve member Find a project the member is interested in Use Satisfaction survey

16. Termination Reason/Solutions: Family Obligations
Involve and invite whole family Include whole family in projects and functions / fellowship Let moms bring kids to certain meetings(could be contentious) Make a plan

17. Termination Reason/ Solutions: Lack of Participation
Make sure all members are involved in at least one project or committee Keep members busy

18. Termination Reason/Solution: Financial
Very difficult to establish. Members embarrassed to admit Reduce costs Do away with some meals Allow members to pay monthly

19. Termination Reason/Solution: Other
Personality Clashes Be on look out Nip in bud before it becomes an issue for whole club

20. Exit Questionnaire
Meet with leaving member Establish truthful reason for leaving Ask leaving member’s closer friend for real reason Try to salvage member If to no avail use Questionnaire to identify problems in club

21. Exit Questionnaire

22. Exit Questionnaire

23. Summary
Membership retention is not a once-a-year crash program implemented in desperation to boost numbers.
Recruitment is only part of the membership formula. The other part is retaining members by persuading them that joining was a wise decision. As simple as it sounds, members who are welcomed, advised and informed, involved, and recognized and who perceive the organization is benefiting them will renew year after year.
To assure an organization's viability, membership retention should not fall under crisis management but should be an ongoing and methodical activity throughout the life of the organization.
Retention activities should begin immediately when a member joins, to ensure the member's sense of belonging and to enlist his or her participation.
Active new members are more likely to renew than those who remain on the sidelines

24. Membership and Extension
Questions and Answers