1. Mastering the Art of Value-Added Strategic Relationships to Drive Breakthrough Results

2. Lisa Henrikson Sean Crapps
Fmr. Senior Vice President of
Marketing and Customer
Engagement, Meijer
Sean Crapps
Director Sales Finance & Strategy
Church & Dwight, Inc.

3. Customer behavior and the retail landscape is changing in an exponential way, driving unprecedented pressures and opportunities for retailers and manufacturers.
In these dynamic times mastering daily execution is only the first step. Learn about what is on the minds of your trading partners and the types of actions you can take to rise above the competition and create a better and more sustainable sales trend for your business.

4. CPG landscape changing?
How is the
CPG landscape changing?

5. What are the pressure points that your teams are experiencing?

6. How Can Manufacturers & Retailers Move From Transactional to Strategic Relationships?
….to Drive Breakthrough Results

7. Cocktail Hour Homework— Network and ask other attendees…
What are the pain points in your current role?
What can be done to move the needle and reduce the pain points?

8. Q&A

9. The Promotion Optimization Institute would like to thank the following sponsors for their support of the Promotion Optimization Institute and the Retail Execution Summit