1. Marketing
Product Placements

2. Traditional Advertising

3. Question?
Where else can we see advertisements?

4. Product Placement
Companies pay to have their product, brand or service “Placed” in television shows, movies, and video games
Hope to gain exposure by having their product/service blend into the story or narrative…i.e., it doesn’t look like a commercial
“stealth advertising”

5. Product Placement in Movies
One of the first instances of successful product placement
Sales increased by 65% following movie release
Time Magazine Monday, July 26, 1982
You Tube pic is linked to video
Product Placement: Reese's Pieces on E.T.
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6. Product Placement in Movies
Product Placement was satirized in the 1992 movie Wayne’s World
Wayne's World (6/10) Movie CLIP - I Will Not Bow to Any Sponsor (1992) HD
(1:39mins):

7. Product Placement in Movies
Product placement has become prevalent since the 1980’s
Allows studios to offset costs
But, is it effective?
Can you think of any films with product placements?
Product placement in Films (4:49mins):
Product Placement in Movies/Shows (3:00mins):

8. Product Placement on Television
Coke, Ford and AT&T have product placements on American Idol
Which is most effective?

9. Product Placement Issues
How can viewers know if a product is used for artistic reasons or if it is shown as an advertisement?
Is it ethical for a company to use this kind of hidden advertising?
Should movies and television shows be required to disclose all placements at the end during the credits?

10. Looking for Product Placements
The 2007 film Transformers is said to include over 70 different product placements
#1 - 'Transformers' - Product Placement Top 100 (2:18mins)
'Man of Steel': Most Product Placements Ever (1:61mins0:

11. Transformer Placement Discussion
Which placements in the movie were the most effective and least effective?
What seems to separate a good, “sticky” placement from a poor, forgettable one?
Have you purchased a product after seeing it on a movie or television?

12. Product Placements on Television
Seinfeld “The Junior Mint” episode
Great example of product placement on television